Gene Chi: IOGEAR Brand Manager - Brand Marketing | Product Marketing | Public Relations in Corona, CA

- Develops and executes brand’s annual and long-term strategic marketing plans - Developed and leads a 6 member team, including setting department and individual KPI’s - Analyzes marketing project performance against set KPI’s - Ensures consistent brand message throughout marketing materials and events - Develops and manage marketing budget spanning advertising, events and media relations - Uses consumer and competitive research in developing marketing campaigns - Leads cross-departmental product launch communications - Manages direct e-mail marketing, social media and sales support - Manages large scale trade show and event organization - Develops strategic partnerships to drive brand awareness

-Forecasted and managed yearly marketing budget -Managed 2 PR agencies that covered 6 countries in Latin America -Orchestrated strategic marketing relationships with channel partners -Headed media buys in print and web -Managed product development from concept to delivery -Spearheaded marketing to launch consumer electronic products into Latin America -Contributed in building brand recognition to rank #1 in Brazil, #4 in Mexico and top 8 in Argentina within 12 months

-Directed brand marketing & public relations strategy for N. America -Managed corporate identity and enhanced brand awareness through strategic initiatives: -Developed branding campaigns that increased overall web traffic -Created and grew social networks through Facebook and Twitter -Operated media buys for print and web ads -Proof of concept to global launch of industry’s first ‘green’ product line -Cultivated relationships with e-tail partners, channel distributors and national media -Wrote and edited copy for print and online advertisements, web content and newsletters

-Wrote, distributed and executed media pitches -Drafted press releases, company fact sheets and corporate bios -Secured coverage in top tier press: AP, CNET.com, USA Today, Variety, The Hollywood --- Reporter, The Boston Globe, Popular Mechanics, WIRED, Red Herring, San Francisco Chronicle

-Implemented co-op marketing strategy with partners that boosted web traffic by 43% -Reduced production and collateral printing costs by 50% savings per year -Managed all aspects of trade show and events from planning to execution -Managed public relations firm and coordinated strategic PR campaigns -Improved brand awareness through new corporate website design and collateral materials -Conceptualized and developed website strategy and navigational model, increasing traffic by 32% and generating 5% more sales leads