Giulia Bettiol: GLOBAL BRAND MANAGER I FURLA - TOUS in Milan, 25

Define and develop brand strategies including brand positioning and go-to-market plans Own and manage global advertising/promotion budget and deploy budget by initiative to the local activation team Monitor product distribution and consumer reactions Monitor market trends, research consumer markets and competitors activities to identify opportunities and key issues Supervise Trade Mktg, Digital Mktg and PR team in the implementation of activation plans to ensure time, budget and relevant KPIs Manage relationship with licensors GIULIA Provide to Designers the strategic briefing (collection structure, brand performance, best sellers analysis, price positioning) coherent with BETTIOL licensor inputs and market needs Brief and train the sales force and PR team about new products and marketing activations Develop sales/ learning tools that facilitate the selling process to key accounts and customers

Support the definition of global communication and advertising