Heather Carp: in Orange, CA

Topo Ranch is a casual lifestyle brand based in Venice, California that produces their own line of organic cotton clothing for men, women and kids. Proudly representing from Boulder, Colorado for five years. Marketing and Personnel Management • Managed sales staff of 5 people. Lead sales member. • Increased sales in each of the 3 years as manager. • Social Media Director maintained client relations to boost sales and keep customers informed of in-store events and new items and promotions. • Coordinated all in-store promotions and events. Secured sponsorships and talent for monthly in-store marketing events and sales promotions including monthly First Friday events and annual events such as Fashion’s Night Out. • Conducted in-store training for all new products and sales techniques. Buying and Account Management • Attended national trade shows including Magic, Project and ENKVegas. • Responsible for all purchasing; maintained vendor relations on all outside lines. • Negotiated advertising contracts and trade accounts for the store. Visual Sales • Merchandising Coordinator for Colorado store, including visual merchandising and implementing changes to the store weekly for optimal sales. • Designed and produced all window displays; received multiple awards at the city level including Best Downtown Boulder Window.