Heidi Schuck: Nike Consumer Direct Marketing Seasonal Project Manager (Contract) in Portland, OR

Define global trade marketing strategy and manage calendar with a focus on best-in-class retail execution of visual merchandising and integrated marking plans in line with commercial sales targets. * Key Account Management: Develop custom marketing programs, including shop-in-shop opportunities, special displays and printed assets, collaborating with big box/multi-door accounts (REI, DSG, Public Lands, Academy, Scheels) to deliver on brand and account goals. * Specialty Retail: Ensure that institutional and seasonal in-store promotions are coordinated with product launches and campaigns, observing brands guidelines and achieving targeted business goals. * Identify KPI's; manage a multi-million dollar budget, prioritize opportunities, monitor results assess ROI and ensure net results in top and bottom-line growth is linked to business results. * Develop sales associate training and incentives, consumer promotions, events and activations. * Manage concept to completion global fixture display program and POP resources; work directly with agencies/vendors for on-time delivery of design, budget optimization, production and distribution.

Manage global retail marketing/visual merchandising, trade strategy and brand management; assess new item and visual merchandising opportunities and creatively leverage point of purchase tools and sales collateral to grow brand recognition and increase sales at retail. * Work directly with accounts and distributors to develop custom displays, in-line POP and visual merchandising to assigned specifications, planograms, retail needs and target consumers. * Marketing efforts include promotional advertising activities such as packaging, retail POS/POP, consumer promotions, trade shows, print, digital marketing, rebates, out-of-home, branded merchandise, swag, new product launch kits and other accessible marketing tools. * Collaborate and communicate to work in parallel with both the inside and outside sales teams to identify new business opportunities and focus on developing key dealer account relationships. (503) 939-4184 | Heidi.Schuck@comcast.net | www.linkedin.com/in/heidischuck

Own global retail merchandising and promotional programs. Create displays and POP with focus on streamlining processes for cost effectiveness and determining best practices. * Serve as main point of communication to internal and external sales reps for Sales and Marketing teams by providing effective sales tool materials and support, including pricing and sell sheets, industry/competitor data, product samples, swag, and other resources. * Manage, implement and arrange all logistical and functional aspects of global trade shows, sales meetings and other events. Set up/tear down large booths; provide sales support during show.

Apparel, footwear and accessory product and technical knowledge expert in unique 80K square foot Nike concept store, providing exceptional and educated customer service and sales. * Maintain high POS/POP visual merchandising standards to elevate consumer experience.

Retail Marketing program responsibilities include the execution of in-store graphics, window displays, branding assets, fixture placement and apparel/footwear/accessory merchandising aimed to strengthen brand images and increase sales. * Use POP/POS and retail merchandising to create successful in-store brand presence to enhance consumer experience, reinforce awareness and increase seals for Columbia Sportswear brands. * Integral team member in creating and executing new product and program launches.