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Ian Archbold: Email Marketing & Online Reputation Specialist

Ian Archbold

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Email Marketing & Online Reputation Specialist
United States
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Interests
Art - fashion - design - business - nature - content
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HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies
Summary

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Activity
Projects

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Work experience
Image iMarket Solutions Social Media

iMarket Solutions Social Media

Email Marketing & Online Reputation Specialist | 06/2016 - Current

? Social Media content creation, aggregation (copy, infographics, branded content, photoshop), distribution & scheduling ? Building & optimization of social media channels ? Campaign Strategy Development: follow campaigns, influencer campaigns, conversion campaigns, offer campaigns, contests & email capture ? Analytics recording & reporting (Google Adwords, Analytics & Hootsuite certified) ? Advertising Development: strategy, concept, ad copy & ad creative/imagery ? Advertising implementation, budgeting, targeting & scheduling (Ads Manager, Power Editor, Business Manager) ? Audience identification, building and management ? Email Marketing (300+ emails sent a year), campaign strategy and implementation (automated campaigns, email blasts, light box creation, list segmentation) ? Email design and content creation (graphics & copy) | Analytics & Reporting to clients
Image Sierra Energy

Sierra Energy

Techpipe Marketing Coordinator & Social Media Manager | 01/2016 - 06/2016

? Created and managed social media pages for company's new ventures ? Analyzed insights and translated data from digital campaigns using Google Analytics, Hootsuite, Adwords, Facebook Insights, Twitter Analytics etc. ? Developed content to promote SEO ? Composed marketing plans, managed marketing budget and designed social media strategy ? Coordinated public relations outreach, media buys and editorial placements ? Produced content for third party emails, in-house email blasts, blog posts and newsletters ? Managed social media account growth ? Generated, implemented and tracked digital advertising
Image Promotion Factory

Promotion Factory

PR Consultant | 12/2013 - 11/2014

? Developed strategies for Facebook, Twitter and Instagram to generate dialogue between clients & consumers ? Pitched Italian winemakers to Italian restaurants in the US to host dining events ? Partnered winemakers with galleries, screenings and magazine launch parties to act as featured event sponsors
Image SURFING Magazine

SURFING Magazine

New York Surf Film Festival Public Relations Director | 08/2011 - 08/2014

Partnered filmmakers with relevant press contacts to develop national and international coverage: National Geographic • SURFING Magazine • SURFER Magazine • Australian Surfing Life • FUEL TV • The Wall Street Journal • The New York Times • Crain's New York • The Nautical Channel ? Secured mutually relevant brand/consumer festival sponsorship Sponsors: Fiat • Nike • Hurley • Vita Coco • Made in NY • Poland Springs • Brugal Rum • Air Barbados ? Composed website copy, film summaries, filmmaker bios and media kits
Image McKinsey & Co

McKinsey & Co

Social Media Outreach Associate | 06/2011 - 01/2013

? Designed and managed a social media campaign to promote MCK's global outreach program ? Implemented and engaged online contests that included over 4,000 "likes" and over 200K impression
Education history
Image University of North Florida

University of North Florida

Bachelor of Marketing

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1501 Lincoln Blvd.#1014 Venice, CA. 90291