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Ian Rodriguez: ECOMMERCE MARKETPLACE MERCHANDISER in Boulder, CO

Ian Rodriguez

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ECOMMERCE MARKETPLACE MERCHANDISER
Boulder | United States
Skills

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Interests
Emerging technologies
Industries
Bike
Lifestyle
Outdoor
Skate
Snow
Streetwear
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HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies
Summary
Activity
Projects

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Work experience
Image PopSockets

PopSockets

ECOMMERCE MARKETPLACE MERCHANDISER | 03/2019 - Current

Develop business strategy and ownership skills for $30M accounts: Amazon, Walmart.com, eBay, Groupon, and Target+. Directing all site content and asset strategy for marketplaces. - Launch and lead integration to the eBay and Target+ marketplaces. - Implement merchandising and pricing strategy to drive high conversion rate. (18% on Amazon, 8% on WM.com) - Analyze weekly metrics and present growth strategy to executive team, doubling eBay revenue in 6 months. - Optimize merchandising listings & keywords for placement and organic search performance.
Image PopSockets

PopSockets

ECOMMERCE COORDINATOR - AMAZON | 01/2018 - 03/2019

Coordinated pricing, promotions, logistics, keyword optimization, and customer service to track and grow sales; provide monthly and quarterly presentations and data reports. - Created AMS marketing campaigns with 12:1 ROAS. - Built assortment strategy to minimize SKU cannibalization across marketplaces. - Collaborated with the VP of Global Ecommerce to integrate sales optimization strategies with other cooperate initiatives. - Developed project management tool to manage marketplaces and hold partners accountable.
Image Exxel Outdoors

Exxel Outdoors

ASSOCIATE PRODUCT MANAGER | 08/2016 - 01/2018

Managed Exxel's license and furniture categories to launch product lines while leading the production schedules of factories, designers, and collaborated with sales, merchandising, and compliance teams. - Managed $17M revenue product category dispersed over 50+ unique SKUs. - Negotiated pricing, terms, and on-boarding of new factories during Shanghai and Hangzhou visits. (4.3% profit savings) - Executed licensing contracts with Disney, Marvel, NBCUniversal, and Sanrio. - Sourced and delivered quality product while maintaining strict production deadlines. - Collaborated with compliance manager to audit, and implement corrective action plans, CA Prop 65 enforcement.
Image Exxel Outdoors

Exxel Outdoors

DEALER SERVICE COORDINATOR | 10/2015 - 08/2016

As a Dealer Service Coordinator I designated inventory to vendors while managing SKUs and forecasting for future orders. - Migrated channel during a Microsoft Navigation integration while three different operating systems during company merger. - Developed standard operating procedure for price brackets and created efficiencies in order entry. - Coordinated orders on all channels ranging from Amazon to Specialty Retail. - Addressed operations failures and executed forecasting solutions across departments.
Image Exxel Outdoors

Exxel Outdoors

CUSTOMER SERVICE REPRESENTATIVE | 04/2015 - 10/2015

Being responsible for daily communication with evolving demands of outdoor gear enthusiasts acquainted me with the rigors facedby our products and the expectations of consumers in regards to the use of such gear. - Coordinated warranty and repair services of camping, running, and other outdoor products. - Maintained daily email/phone contact with end consumers and brick and mortar accounts. - Managed direct-to-consumer Ecommerce/website orders from transaction to arrival at final destination. - Created credit memos and return authorization as well as coordinated replacements for defective products.
Image LINN Energy - formerly Berry Petroleum

LINN Energy - formerly Berry Petroleum

ENVIRONMENTAL HEALTH & SAFETY INTERN | 05/2013 - 05/2014

Visited field offices to perform inspections, meet with field consultants, and performed a study on sound mitigation on the endangered sage grouse.
Education history
Image University of Colorado at Boulder

University of Colorado at Boulder

B.S. | 2010 - 2015

Connections
Companies (0)

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1501 Lincoln Blvd.#1014 Venice, CA. 90291