Ingrid Malmberg: Agency Director at Momentum Media PR in Boulder, Colorado
Ingrid Malmberg

Agency Director at Momentum Media PR
Boulder | US
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Work experience

Momentum Media PR
Agency Director | 01/2022 - Current
Momentum Media PR is a results-driven, high-touch PR agency elevating active lifestyle brands in their core markets and to broader audiences.
RiemerPlus
Director of Sales and Marketing | 03/2021 - 12/2021
Founded in 1965, RiemerPlus, formerly Riemer Reporting Service, is the nation's largest independent company devoted exclusively to business credit network services.
Pulse Ratings Inc, sister organization to RiemerPlus, is a full-service credit rating & consulting firm acutely focused on evaluating the short and long-term financial health of retailers.
• Led sales efforts in the outdoor recreation and sports industry as well as assisted with growth across other industries
Outdoor Industry Association
Director of Membership | 05/2012 - 05/2019
Outdoor Industry Association (OIA) is the national trade association for the $887 billion outdoor recreation sector, uniting more than 1,300 manufacturers, distributors, sales representatives, retailer members, non-profits and more.
• Led recruitment and retention of 1,300+ company members including Patagonia, REI, The North Face, Columbia, Filson, Quiksilver, Vuori, and YETI
• Increased membership dues revenue by 75% from 2007 to 2018
• Created and managed the annual membership budget
• Mentored and managed a team of 2 membership associates
• Partnered with the marketing team to develop strategy to reach membership goals
• Planned and executed national in-person market tours and boot camp events to convey the value of membership focused around OIA's main pillars of work: sustainability, public policy, and participation
• Appointed team lead for CRM selection committee and Salesforce implementation project in 2016; utilized Salesforce to manage sales pipeline
• Pitched and secured company sponsorships for OIA events and initiatives
• Negotiated and managed over 20 affinity programs with companies including UPS, YRC, Avis, Budget, and Office Depot
• Managed the OIA Paddle Advisory Council and helped create Paddle Nation Project, a grant program designed to increase paddlesports participation
Outdoor Industry Association
Membership Manager | 04/2010 - 05/2012
• Drove member renewal fulfillment, including invoicing members
• Pulled and evaluated monthly membership reports and analyzed trends
• Created onboarding processes for new members and renewals
• Managed member records within database to maintain clean, accurate, and consistent data
Outdoor Industry Association
Membership Coordinator | 10/2007 - 04/2010
• Responded to member and nonmember phone and email inquiries
• Processed new membership applications and renewal payments
• Developed and implemented departmental processes
• Trained staff on delivering superior customer service
Outdoor Industry Association
Event Sales Coordinator | 11/2006 - 10/2007
Outdoor Industry Association
Administrative Assistant | 08/2005 - 11/2006
Humane Society of Boulder Valley
Animal Care and Control Officer, City of Boulder | 02/2003 - 03/2005
Humane Society of Boulder Valley
Animal Welfare Associate | 10/2002 - 02/2003

Patagonia
Sales Associate | 01/2000 - 12/2002
Education history
Sweet Briar College
| 1996 - 1997
University of New Hampshire
BS | 1998 - 2000
Brooks School
High School Diploma | 1992 - 1996
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