Jacob Edler: Key Account Manager / Sr. Marketing Coordinator in Costa Mesa, CA

Key Account Manager -Develop and strengthen relationships with key distributors and online resellers in order to improve online product exposure and E-Commerce sales - Create and deliver training presentations to key partners - Work closely with our distributors on marketing programs and product positioning - Identify short and long term growth opportunities Sr. Marketing Coordinator - Coordinated logistics and planning for over 200 trade shows worldwide in the Telecom, Enterprise, Cable, Utility and Government markets - Created trade show marketing plans and hosted event planning meetings with the CEO and VPs and Directors of Marketing, Sales and Engineering - Negotiated with show organizers, shippers, printers, promo companies and staffing agencies to receive the lowest possible pricing or other concessions and value-ads - Managed pre and post event marketing campaigns to increase lead generation - Designed artwork for trade show graphics and for over 250 product labels - Coordinated logistics for over 100 sales trips and customer visits worldwide - Reconciled and tracked expenses to provide ROI metrics and strategic input - Produced annual marketing reports and customer training presentations - Distributed Press Releases and Product Announcements to a database of industry media and end-user customers to increase product awareness - Interfaced and coordinated projects with multiple departments and partner companies