Jason Dunavant: Strategic Brand Manager in LAS VEGAS, NV

Jason Dunavant

Strategic Brand Manager
LAS VEGAS | United States
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Work experience
Channel Key, LLC
Strategic Brand Manager | 03/2020 - Current
Manage a diverse portfolio of Accounts, and ensuring their continued success and growth on the Amazon platform. This requires an up to date knowledge of both Amazon Vendor and Seller Central Platforms. I work with clients to develop strategic plans that put them in a position to achieve growth and profitability goals.
CHANNEL KEY, LLC
MARKETING COORDINATOR | 07/2019 - 03/2020
Channel Key helps brands and manufacturers maximize their revenue, profit, and brand control on Amazon.
• Manage an annual advertising budget of over $1.6 Million at an Average Cost of Sale under 18% (or, over a ROAS of $5.50). Reduced trailing 3 Months ACoS by 3% from when I started.
• Currently managing a catalog of 8,500 active SKUs on Amazon for over 12 clients.
• Build Yearly and Quarterly Marketing strategies tailored to each client's needs through analysis of the marketplace category and product opportunities.
• Continuously research, review, and tweak content for high profile products to drive results for brands.
• Design and present Brand Strategies to clients backed by historical sales and category data. Examples of this include:
o Building out forecasts for customers to fill supply in the correct places
o Sales analysis to focus Top-of-Search Campaigns at the times/days where products historically
converted the best to reduce wasted spend
o Cost analysis of implementing a deals cadence to improve sell-through & reducing Cost Per Acquisition
o Showing clients why conversion rates would be going down and providing solutions to correct it
• Work with large data sets by managing product catalogues or interpreting bulk exports of sales and advertising data.
OUTLETPC.COM
CATEGORY MANAGER | 07/2016 - 07/2019
OutletPC, founded in 2001, is a retailer for premier Consumer Electronic brands, specializing in computer hardware.
• Managed 16,000 Active SKUs for multiple marketplaces with a focus of driving success on Amazon, which
accounted for the majority of marketplace revenue - $7 million annually.
• Designed and implemented marketplace marketing strategies for Private Label and Branded products
• Led Advertising and Promotional activity on Amazon and eBay for Private Label products - 1,500 SKUs -
with an annual spend on AMZ of $50,000 and an ACoS of 15% (or, a ROAS of $6.60) in 2018.
• Defined Assortment for Fulfilment by Amazon while managing forecasting, replenishment, and pricing
TREND NATION, LLC
ASSOCIATE CATEGORY MANAGER | 09/2012 - 06/2015
Trend Nation, a Las Vegas based Inc. 500 company, is an e-commerce retailer who fills demand through a focus on data primarily in the branded and private label fashion and accessories verticals.
• Managed $4M Private Label and Branded Lighting & Garden Division, achieving 135% YOY growth in 2013 and 120% YOY growth in 2014.
• Developed and implemented growth strategies for national brands and international manufacturers to develop products for exclusive distribution, yielding over 40 products accounting for 30% of portfolio sales.
• Led weekly business review meetings centered on portfolio sales trends, margin review, inventory management, and forecasts for Amazon, Ebay, Walmart.com and Direct sales.
• Created resources for Customer Service teams to speak to the technical features of Lighting and Garden products; Led Amazon Cost-Per-Click training for Buying teams with focus on curating high ROI campaigns.
Education history
The University of Nevada, Las Vegas
Bachelors of Business Administration
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