Jeff Ittel: in Mission Viejo, CA

Managed the marketing strategy and lifecycle of over 20 products. Grew revenue through lead generation and continual lead nurturing via mass media, social media, online advertising and search engine placement, email and webinars. Continually refined marketing programs through an iterative process of champion-challenger testing and ROI analysis. Developed new solution-based products, sales, marketing and pricing strategies per channel (direct, digital, media) by vertical market and consumer segment. Collaborated with affiliates and other internal divisions to develop capability and solutions-based marketing campaigns. Developed detailed go-to-market strategies that included ROI projections, competitive analysis, tactical initiatives, marketing and sales strategies. Created yearly and long term marketing strategy plans to align with business unit and product revenue goals using segmentation and market penetration analysis, market research and situational analysis. -Launched alternative market strategies, resulting in over $10m in additional revenue over previous FY -Increased web site traffic, click through rates and content downloads by 40% through SEO, web page optimization and affiliate marketing -Developed a go-to-market strategy in a new vertical, resulting in a 20% increase over goal -Received Experian Diamond Award for the marketing launch of a new fraud software and analytics bundle

Responsible for generating leads through a wide variety of marketing campaigns. Trained sales associates across multiple division and regional sales offices/territories on proper positioning based on lead type and channel. Ensured lead pipeline volume was optimized for maximum conversion rates and ROI. -Cut more than $250K in marketing expenditures per month through lead analysis and optimization -Launched affiliate and paid-search online lead generation campaigns -Managed a team of telemarketing “hunters” to develop new and compelling offers for national rollout -Met with sales associates and managers to get front-line feedback which was used in an iterative process of lead quality improvement and refined targeting

Successfully managed the branding and marketing activities of all Asian segments, the non-profit segment and two affluent markets segments. Developed yearly marketing plans and budgets based on analysis of the competitive landscape and the performance goals set for each marketing segment; made recommendations to Director of Marketing for high-level strategy development. Executed marketing programs across a wide range of media, including direct mail, telemarketing, email, internet, print, radio, TV, collateral, out-of-home, affiliate programs and event sponsorship. Managed all aspects of the creative agency relationship including contract management/negotiations, development of primary market research programs, strategy development and creative execution. -Grew wealth management business for assigned segments by 50% over two years -Launched asset-safeguarding product and related marketing programs to overseas clients resulting in an additional $500 million in business