Log InSign Up

Jim Copeland: Senior Global Product Marketing Manager

Profile background

Jim Copeland

Profile avatar
Senior Global Product Marketing Manager
United States
Skills

No information

Interests

No information

Industries
Bike
Golf
Creative Agencies
Fashion
Lifestyle
Moto & Powersports
View all
HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies
Summary
Activity
Projects

No information

Work experience
Image adidas

adidas

Senior Global Product Marketing Manager | 06/2020 - Current

Leading the Global Product Creation team for adidas apparel (recruited internally), devising a consumer approach, meeting sales objectives, and capitalizing on emerging opportunities; hitting or exceeding all KPIs and targets. ? Grew the Skateboarding Apparel business +120% YOY within 2 seasons. ? Calibrating detailed forecasts for each product to predict sales, product profitability, distribution, and account availability. ? Collaborated with category managers to collect on-the-ground and real-time insights to develop trend forecasting techniques and strategies to improve product promotion, uncovering what's working and what needs to be optimized. ? Partnered with development teams to implement a sustainability plan of 90% recyclable materials, previously at <40% eco- friendly.
Image adidas

adidas

Category Director | 01/2017 - 06/2020

Promoted to manage a cross-functional teams, including merchandising, brand marketing, and retail activation for the adidas "Action Sports" Category. ? Developed and assorted product collections across footwear, apparel, and accessories to ensure each account was supplied to hit individual targets while also growing the business. ? Evaluated and advised 6 direct reports on performance in relation to company values and personal goals and ambitions. ? Championed and executed a long-term strategic business plan (SBP), including a detailed perspective on sales, marketing, activation, resources, and budget. ? Presented and implemented sales and marketing plans internally and externally, speaking to small teams and 500+ attendees. ? Served as a key liaison to all Senior Global functions and Executive Leadership Team, also partnered with GMs, VPs, and senior leaders across sales, brand, media, and agency partners.
Image adidas

adidas

Go-To-Market, Senior Manager, North America | 12/2013 - 01/2016

Recruited to execute the seasonal marketing, merchandising strategy, and SKU efficiencies, hitting sales, profit, and brand objectives; partnering with marketing teams, considering all commercial channels, and identifying product requirements. ? Researched industry trends and integrated new sales strategies to drive campaign performance, including the usage of digital marketing platforms, email blasts, catalog placement, and selective grassroots events. ? Built valuable relationships to achieve operational targets by communicating proactively with industry partners. ? Reported qualitative and quantitative analysis regularly, providing data-driven insights to senior leadership.
Image ZAPPOS

ZAPPOS

Senior Buyer, Buyer, Merchandising Coordinator | 06/2004 - 12/2013

Managed a diverse product portfolio with annual sales revenue exceeding $60M, purchasing footwear, apparel and accessories for one of the largest online retailers in the country at the time. ? Drove over 200% growth in 5 years within the domestic marketplace; the company started with 2 brands in the action sports space and grew the category to 100+ brands. ? Negotiated favorable contracts, terms, dating, discounts, and pricing to determine the lowest cost with quality and reliability. ? Developed pricing and promotional strategies to achieve KPIs, including exit strategies for slow-moving products.
Education history
Image California State University

California State University

Bachelor of Arts

Connections
Companies (0)

No information

1501 Lincoln Blvd.#1014 Venice, CA. 90291