Joe Cahill: Director of Product Design in Massapequa Park, NY

Leads the creative team in developing new and innovative products, advertising campaigns, and apparel in an agency style environment. Manages the day to day work of a team of four people. • Built this creative department from the ground up. Executed the smooth and seamless transition of work from freelance workers to in house employees in the first six months of employment. • Rebranded the organization with the creation of new websites, ecommerce, & advertising. • Traveled overseas to monitor every detail of production & quality control of projects. • Secured and scheduled all media buys to promote the brand.

Secured and performed a variety of different work projects for a multitude of clients. Some examples include: • Scholastic Books – Catalog Design and Artwork • Travel Impressions – Mulitmedia Presentations, App design, Rebranding • Briggs & Riley – Packaging Design • Toledo Group – Art Direction, Branding, and Web Design • Learning Your Letters – Company Branding, App Design and Web Design • Just Finish – Logo Redesign and Web Design • Stray Cat Bicycles – Product, Web, and Branding Design

Freelance Graphic Artist, developing artwork for catalog, websites, packaging, and b2b materials.

Directed, designed, and strategized all product advertising, including all catalog and web campaigns, for an in-house department with an agency engine. • Created and continuously maintained all websites to refresh the corporate identity of the brand. • Managed the flow of artwork in house and coordinated with outside agencies. • Developed the graphics for advertising materials including bicycle decals, catalogs, web ads, clothing, and tradeshows. • Managed the budget for freelance & agency work as well as printing and hardware. • Directed photo shoots for the product and action footage.

Built and led this in house art department. Hired, trained, coached and supported a staff of 13 team members. Responsible for delivering stimulating ideas that work across all media’s to promote the sporting good products and the brand of the organization. • Created artwork for product and package designs, magazine advertisements, the web, and the National Super Show tradeshow. • Developed print concepts for brochures, direct mailings, and email blasts. • Identified talent and mentored graphic designers for career growth into future Directors.

Interfaced with clients to assess their needs. Produced designs for print including, postcards, direct mailings, books, and annual reports. Designed and developed websites.

Created full poster employee awareness ads and developed store style guides and floor plans. Learned the foundational elements of workflow scheduling, design concepts, and artwork trends by working alongside the Art Director.