Joey Tuma: Sales Manager in Portland, OR

Manage all aspects of sales for North America, Europe & Australia including Distributors, Wholesale, Retail Store front & eCommerce sales. I’m directly responsible for 4 in-house sales team members and 6 agencies representing Snow Peak in the Outdoor & Fashion markets. I oversee that they are meeting our expectations for sales & product education within their assigned territory. In addition I plan seasonal employee education programs for our wholesale accounts & sales reps. • Manage national sales team of independent sales reps including hiring & firing.. • Manage In-house sales team of 4 people. • Oversee the rollout of Snow Peak Apparel for AW14; including hiring of fashion agency, creating sales plan and oversee their performance. • Overseeing Direct Sales Channel including Portland Retail Store & ecommerce business. • Experience working with large retailers both in Specialty Outdoor, Hunting/Fishing, Fashion Boutiques & Department Stores. Directly manage REI, MEC, Nordstrom & Amazon. Previously: Sport Chalet, EMS, L.L Bean, Urban Outfitters & Cabelas • Develop and manage sales programs, category initiatives, and monthly forecasts for wholesale accounts. • Plan and oversee 2 annual sales meetings with sales team. • Produce monthly sales information and review rep performance quarterly. • Negotiate discount/marketing programs with key retailers with revenue greater than $2M annually. • Set bi-annual product pricing while meeting gross margin targets and researching competitive products in the market to keep Snow Peak products pricing in line with competitors and foreseeing opportunities. • Develop and Implement marketing plan to increase product sales to wholesale dealers. Create incentive programs for W/S accounts & pre-season terms to assist with forecasting. • Oversee distributors and key direct accounts in Europe, Australia & Canada. • Attend and help with planning of all industry & consumer trade shows (5-7 yearly) both in N. America & Europe. • Develop detailed plan to bring 2-7 products to market per year, partnering with key launch retailers & coordinating with PR push. • Oversee daily operation of Customer Service Dept. including training & creation of SOPs for repeatable functions. • Instrumental in growing Snow Peak from $2M to a project $7.8M for 2015.

As Sales & Marketing Coordinator I assumed the responsibility of being the account manager for all Key Accounts and in-house NW Territory. This consisted of product presentations, pitching seasonal sales programs, and managing inventory allocations for open POs. I also oversaw the direct to consumer marketing through email & social media avenues. • Assist in overseeing key accounts REI, Amazon.com, Sport Chalet, EMS, MEC in Canada, • Responsible for NW Account Management, product seeding, in-store clinics & retailer marketing partnerships. • Plan & forecast sales for all in-house accounts • Directly manage Australian market, establishing relationships with distributors, plan and attend tradeshows, • Create key marketing partnerships with brands & retailers, supporting independent reps with sales tools and marketing material. • Introduced a MAP policy and oversaw the implementation & enforcement of this policy. • Directly oversaw the re-designing of product packaging for US focused products. • Plan logistics for bi-annual trade show including helping with set-up & tear down. • Help arrange all necessary fixtures needed for trade show.