John Hudson: in Portland, OR

PRODUCT MANAGEMENT & MERCHANDISING • Managed a quarterly 250-unit Sneaker apparel line and executed proper merchandising strategies that yielded $40,000/year • Worked in partnership with the Design, Product Management, Sales, and Marketing teams at Saucony to create a sneaker that met the desired $80 retail price point and market appeal and evaluated all prototypes to ensure correct details and workmanship in accordance with operating retail calendar goals • Executed and managed the Saucony product creation process from inception to completion, with 100% sell-through in 60 days of 1200 units, yielding an overall revenue of $96,000.00 STORE EXPERIENCE & INNOVATION • Transformed historic 1887 Charleston, SC carriage house into a state-of-the-art, immersive shopping experience featuring local and global brands • Developed in-store experiences with local food, coffee, retail brands and musicians to drive acquisition and cultivation of customers • Regularly featured local and regional photographers/artists in the space to heighten visual experience alongside product displays CONSUMER INSIGHTS & DIGITAL MARKETING • Developed online marketing and multi-channel plans across the appropriate channels and mediums, including email, paid advertising, Search Engine Optimization (SEO), social media, and on-site marketing • Developed and executed creative ways to attract new customers and engage existing customers to achieve an outstanding customer experience • Interacted with outside web development team to implement new features, such as website improvements, and to manage conversion rate optimization and workmanship in accordance with operating calendar goals STRATEGIC PLANNING & CATEGORY MANAGEMENT • Utilized metric-driven decision making within a yearly $250,000 buying budget for category management, future product volume forecasting, consumer demand, geography and trend awareness • Conducted regular, detailed analyses on product line health to increase profit opportunities and productivity and to stay on top of industry trends • Identified and mitigated potential challenges using agile decision-making practices and end-to-end strategies COLLABORATION • Partnered with Saucony and Oliver Cabell to determine design and consumer insights throughout product campaign development • Collected and digested data to present a clear story in both written and verbal presentations for brand partners • Effectively communicated across business units and with distributed key stakeholders • Worked with local/national professional athlete, celebrity and fashion influencers ENGAGEMENT • Managed internal team of 4 people to build strong relationships, culture, and team spirit • Partnered with Puma and Saucony to curate and develop personalized brand experiences for the community • Created social media content to drive engagement and ambassadorship of new initiatives and products with our 8,000 Instagram followers • Implemented a sustainable product initiative that increased revenue by 50% and helped lower the impact on our environment

• Supervised production line in accordance with plant policies and procedures • Efficiently trained and managed 35 employees comprising one team • Adhered to tight production deadlines in a fast-paced environment

• Created an excellent customer experience through expert product knowledge and a highly engaged sales team • Delivered on sales, operational, visual, customer experience and merchandising expectations • Coached and motivated team members to achieve sales objectives