John Scott: Business Development, Digital Strategy in Los Angeles, CA

Leading Sony's commercial strategy and execution on Vudu (www.vudu.com) - one of the industry's leading digital home entertainment viewing platforms and also owned by Fandango/Comcast. • More than tripled eight figures in annual revenue and increased market share by 50% over the last 6 years by consistently exceeding sales goals. • Pioneered aggressive promotional strategy during key buying seasons of Black Friday and Holiday to achieve over $1.1M in promotional revenue with 395% sales lift, the highest among digital retail accounts. • Leveraged key drafting opportunities for franchise titles during their theatrical window through unique offerings such as Movie Cash, producing incremental revenue of $80-$100K+ each. • Introduced innovative product bundling strategies that were first-to-market. New products drove up to 90% of pre-order sales and are now benchmark strategies used by all studios today. • Formed new partnerships with consumer electronics and CPG brands including PlayStation, Coke, and ConAgra to create digital offerings via code redemption at Walmart stores generating six figure incremental revenue and new customer acquisition for Vudu. • Created joint business plan that contained sales milestones and margin incentives that resulted in incremental product merchandising and increased profitability by over 20%. • Launched multiple Twitter Viewing Parties with Vudu and key influencer groups to offer a unique social experience and drive customer engagement with impressions as high as 91MM and reach as high as 44MM. • Facebook Ad audience targeting with A/B testing on major franchise properties such as Spider-Man and Jumanji. Campaigns so far have generated positive ROI of at least 1.95. • Leading a Sales Planning and Customer Marketing team in all ideation, planning, and execution for account programs including new release planning, catalog promotions, forecasting, and performance tracking throughout the year. • Working cross-functionally with Brand Marketing, Publicity, Physical Sales, Digital Media, Business Affairs, and Operations to meet business objectives and best position Vudu for growth.

In charge of digital supply chain for all film and TV content distribution across territories in the Asia Pacific region. • Managed the release of over 2,400 multi-lingual titles across 12 territories for iTunes Pan-Asia launch. • Key figure in development of proprietary rights management software application. Introduced methods for handling multiple fields simultaneously which dramatically reduced servicing times.

Film and TV asset curation and delivery to several digital retail accounts. • Delivered 20,000+ digital film and TV assets to launch the domestic and global storefronts of iTunes, Amazon Prime Video, Google Play, Xbox, and Vudu. • Pioneered decision flows and procedures that improved the ordering process and paved the way to forming industry standards of today.

Wildland fire suppression across the western states serving as a Hotshot and Helicopter Crewmember.