Jon DiVaio: Sr. Manager, Sports Marketing in Boston, MA
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Work experience
Red Bull North America
Sr. Manager, Sports Marketing | 04/2017 - Current
Directed the execution of Red Bull’s regional sports strategy – category prioritization in experiential marketing, corporate partnerships and agency management. Professional athlete management and execution of annual event calendar. Build consumer marketing strategies for events, athlete projects and key account programming with Sales, Partnerships and Digital Marketing teams. Negotiate contracts, event presence, brand representation and manage high-profile athlete relationships across traditional and non-traditional sports disciplines including Mountain Bike, Snow and Hockey and E-Sports.
Red Bull North America
Field Marketing Manager | 08/2016 - 04/2017
Managed general marketing functions for the New England territory – events, advertising strategy, ambassador network, consumer mapping and innovative cross-functional collaboration. Management of marketing agency contracts, partnership negotiations and overall accountability of assigned project scopes.
Bentley Motors Inc.
Motorsports Marketing Manager | 03/2014 - 08/2016
Project Director for the US Bentley Motorsport division - collaborate with global Sales and Marketing teams developing multi-year campaigns designed to increase brand relevance, sales growth, and retailer performance via motorsports messaging and events. Team relationship management, contract negotiation, athlete and driver identification.
Bentley Motors Inc.
Regional Marketing Manager | 04/2011 - 03/2014
Managed the marketing strategy for the eastern United States – meeting global business objectives, increasing market share and revenue growth through Bentley retail network. Managed all reporting tools for lead management, budgeting and pipeline growth to determine ROI and course correction of marketing campaigns.
Education history
PLYMOUTH STATE UNIVERSITY
Bachelor of Science in Marketing
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