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Jon DiVaio: Sr. Manager, Sports Marketing in Boston, MA

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Jon DiVaio

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Sr. Manager, Sports Marketing
Boston | United States
Skills
  • Event Marketing
  • Athlete Management
  • GTM Planning
  • Campaign Development
  • Brand Management
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Interests
Mountain biking
Snowboarding
Golf
Motorsports
Nutritiion
Fitness
Industries
Bike
Golf
Lifestyle
Moto & Powersports
Outdoor
Snow
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HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies
Summary
Activity
Projects

No information

Work experience
Image Red Bull North America

Red Bull North America

Sr. Manager, Sports Marketing | 04/2017 - Current

Directed the execution of Red Bull’s regional sports strategy – category prioritization in experiential marketing, corporate partnerships and agency management. Professional athlete management and execution of annual event calendar. Build consumer marketing strategies for events, athlete projects and key account programming with Sales, Partnerships and Digital Marketing teams. Negotiate contracts, event presence, brand representation and manage high-profile athlete relationships across traditional and non-traditional sports disciplines including Mountain Bike, Snow and Hockey and E-Sports.
Image Red Bull North America

Red Bull North America

Field Marketing Manager | 08/2016 - 04/2017

Managed general marketing functions for the New England territory – events, advertising strategy, ambassador network, consumer mapping and innovative cross-functional collaboration. Management of marketing agency contracts, partnership negotiations and overall accountability of assigned project scopes.
Image Bentley Motors Inc.

Bentley Motors Inc.

Motorsports Marketing Manager | 03/2014 - 08/2016

Project Director for the US Bentley Motorsport division - collaborate with global Sales and Marketing teams developing multi-year campaigns designed to increase brand relevance, sales growth, and retailer performance via motorsports messaging and events. Team relationship management, contract negotiation, athlete and driver identification.
Image Bentley Motors Inc.

Bentley Motors Inc.

Regional Marketing Manager | 04/2011 - 03/2014

Managed the marketing strategy for the eastern United States – meeting global business objectives, increasing market share and revenue growth through Bentley retail network. Managed all reporting tools for lead management, budgeting and pipeline growth to determine ROI and course correction of marketing campaigns.
Education history
Image PLYMOUTH STATE UNIVERSITY

PLYMOUTH STATE UNIVERSITY

Bachelor of Science in Marketing

Connections
Companies (0)

No information

1501 Lincoln Blvd.#1014 Venice, CA. 90291