Josh Carrico: Sr. Director, Digital Marketing & E-Commerce Operations in Columbus, OH

Responsible for leading and directing US eCommerce business while supporting Canadian, UK, France and Asian digital commerce. Lead all strategic development, roadmap and execution for eCommerce and digital marketing initiatives. Own demand forecasting, planning and decisions regarding digital product assortment and inventory to satisfy and maximize consumer demand online. Utilizing data driven insights & KPI's to drive eCommerce Operations narrative and strategic growth with cross functional partners. Leveraging diverse professional background, foster and development of partnerships across business operation sectors and executive stakeholders, as well as multiple external suppliers, to proactively evaluate, recommend and implement initiatives related to eCommerce sales and operations growth.

Responsible for all Digital Marketing and E-Commerce initiatives to support business growth and retention in companies broad merchandising, marketing and branding strategies in omni-channel business. Provide both strategic and tactical role for all digital commerce and online marketing activities. Determine new operational value streams which create a culture of operational cost optimisation and continuous financial growth improvement. Partner with IT and executive leadership to provide strategic technical roadmap for business growth & enhanced capabilities; including but not limited to E-Commerce, Digital Asset Management, Email Marketing, Social Media, Paid Advertising, and business strategy growth solutions. Directly responsible for all sales initiatives, goals, budgets, P&L, and operational metrics. ? Performed studies and data analysis to identify package delivery freight savings and developed effective solutions, saving at least $73,000 per year in wasted costs. ? Reversed 3 year, double digit, negative E-commerce sales trend within 2 months of joining the company. ? Enabled 280% revenue increase in Paid Advertising (PPC) ? Established E-commerce as the most profitable business unit of the company.