Kailey Fudge: Integrated Marketing Manager in Los Angeles, CA
Kailey Fudge
Integrated Marketing Manager
Los Angeles | United States
Skills
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Interests
Camping
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Going to the beach
Going to concerts
Trying new restaurants
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Snow
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Yoga
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Summary
Activity
Projects
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Work experience
Tastemade
Integrated Marketing Manager | 04/2019 - Current
• Execute the overall marketing strategy for e-commerce as it spans across all of Tastemade's organic and paid digital channels
• Lead development of marketing and communication plans for new
product launches
• Concept, deliver, and continually optimize e-commerce assets for all
organic and paid social channels
• Develop all brand partnerships and collaborations
• Manage the work of our graphic designer and customer service rep
Tastemade
E-Commerce Marketing Coordinator | 02/2018 - 04/2019
• Own the marketing calendar and implement across all related teams
• Manage the creation of landing pages with our tech and design teams
• Analyze weekly data from Google Analytics, Shopify Plus, Google Ads, and Facebook Ads and make actionable changes
• Plan and execute trade shows for our sub brand, Prepd, and keep up with B2B relationship management
• Started and currently manage the affiliate network and influencer efforts
• Own email marketing from overall strategy, copy writing, and design
management to testing, reporting, and implementation
• Executed the Tastemade rebrand across all social channels and partner
platforms simultaneously in 8 countries
• Supported the Head Merchant in vendor management & merchandising
• Directed and produced the first Tastemade Store pop-up
Tastemade
Executive Assistant | 01/2016 - 06/2018
• Supported CEO, Co-Founders and Head of Programming
• Maintained calendars and schedules
• Coordinated all internal and external meetings, calls, and business trips
• Owned expense reporting and budget tracking
• Managed all office maintenance, improvements, and site expansion
• Co-Founded the Tastemade culture program and continue to lead efforts
• Provided HR support for on-boarding & company wide communications
• Produced three company-wide "Tastemade Live" events, each spanning
over multiple days with 100+ in attendance from around the globe
• Produced four holiday parties, each involving multiple vendors with attendance around 300 people
Education history
Clemson University
Connections
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