Kailey Fudge: Integrated Marketing Manager in Los Angeles, CA

• Execute the overall marketing strategy for e-commerce as it spans across all of Tastemade's organic and paid digital channels • Lead development of marketing and communication plans for new product launches • Concept, deliver, and continually optimize e-commerce assets for all organic and paid social channels • Develop all brand partnerships and collaborations • Manage the work of our graphic designer and customer service rep

• Own the marketing calendar and implement across all related teams • Manage the creation of landing pages with our tech and design teams • Analyze weekly data from Google Analytics, Shopify Plus, Google Ads, and Facebook Ads and make actionable changes • Plan and execute trade shows for our sub brand, Prepd, and keep up with B2B relationship management • Started and currently manage the affiliate network and influencer efforts • Own email marketing from overall strategy, copy writing, and design management to testing, reporting, and implementation • Executed the Tastemade rebrand across all social channels and partner platforms simultaneously in 8 countries • Supported the Head Merchant in vendor management & merchandising • Directed and produced the first Tastemade Store pop-up

• Supported CEO, Co-Founders and Head of Programming • Maintained calendars and schedules • Coordinated all internal and external meetings, calls, and business trips • Owned expense reporting and budget tracking • Managed all office maintenance, improvements, and site expansion • Co-Founded the Tastemade culture program and continue to lead efforts • Provided HR support for on-boarding & company wide communications • Produced three company-wide "Tastemade Live" events, each spanning over multiple days with 100+ in attendance from around the globe • Produced four holiday parties, each involving multiple vendors with attendance around 300 people