Kate Olsen: in San Clemente, CA

Media planning, strategy, buying, analysis, etc

• Buy radio airtime for various clients • Continuously developing and creating sound media strategies and plans based on a clear understanding of client objectives as well as feedback from analytics • Planning, negotiating, buying and maintenance of media buys • Develop and maintain relationships with vendors to work towards the overall goal of each client and constantly in tune with marketplace conditions, trends, and changes within the media • Develop, monitor, and adjust media schedules based on performance feedback from the client(s) • Analyze and track market for trends, opportunities, etc. and make recommendations on what is best for the client

Strategy, planning, primarily with Hispanic automotive accounts.