Katherine Y. He: Executive Assistant & Tradeshow Coordinator & MAP Regulator in Hacienda Heights, CA

- Provide administrative and clerical assistance to the CEO/President of the company. - Assist with product designers to prepare all new style sample order forms to be sent to suppliers. - Communicate with suppliers regarding all changes related to shoe last, outsole and material (2,000+ items). - Create collection summary for all new styles and write style & color descriptions. - Coordinate with all domestic and international tradeshows and related travel arrangement (US, Canada, UK, Russia, Mexico, Europe, Brazil, Australia, Japan, China, etc.). - Make arrangements and contacts for product catalog photo shoot (8 brands). - Conduct market research and competitive analysis report to CEO of the company. (Word/Excel/Power Point) - Develop day-to-day social calendars and execute Public Relations/charity projects - Support the production of brand campaign and special events - Communicate with sales/customer services regarding all customers’ complaint and product feedback. - Discuss with QC personnel for defective issues/quality problems and solutions for improvement. - Enforce Minimum Advertising Price (MAP) Policy. - Regulate Manufacturer’s Suggested Retail Price (MSRP) Policy.