KeAsha Rogers: in Burbank, CA
KeAsha Rogers
Burbank | United States
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Creative Agencies
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Health & Fitness
Summary
Activity
Projects
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Work experience
America Europe International
Identity Designer | 06/2013 - 03/2015
Developing and executing a clearly defined marketing and communications strategy that supports consistent business growth, raises awareness, and enhances brand equity.
Strategies include:
• Directing and defining brand strategy all traditional and digital properties, including the complete
redesign of brand identity, elements, personality, mission, vision, and values.
• Pushing innovation both aesthetically and technologically in addition to working closely with various
internal teams and third-party vendors to maximize project workflow synergies from concept
through delivery.
• Designing advertisements, marketing materials, video presentations, collateral layouts, brochures,
logos, promotional pieces, websites, corporate identities and branding.
• Performing client needs assessments to better facilitate clients’ requests and specific design
customizations.
• Playing an integral role in developing a custom HTML/CSS, responsive layout web design for the
IMG Chemicals website and related subdomains, while collaborating extensively and effectively
with other team members, internal stakeholders, and third-party agencies.
• Providing art direction and quality assurance for all photographs, including editing and image
enhancements.
KDA Communications
Senior Designer | 07/2010 - 01/2013
Cultivating a well-balanced mixture of strategic/creative direction as well as hands-on execution in a number of areas comprised of marketing collateral designs, graphic design and web graphics while being responsible for end-to-end project development lifecycle and providing team mentorship.
• Produced interactive designs from concept to final functional design while ensuring deadlines and concept schemes were fully executed according to client requirements and specifications.
• Developed print advertisements, online media, corporate collateral, and communications with additional expertise including HTML and Joomla websites.
• Oversaw all design/development initiatives and visual identities for Carestream Dental, a subsidiary of Kodak.
• Delegated specific assignments to staff members for continued improvement of workflow and operational functions.
• Leveraged expertise to conduct a range of robust, comprehensive training initiatives aimed at improving individual performance, workflow efficiency, and staff productivity.
Education history
DeVry University-California
Associates Degree | 2005 - 2008
Westwood College
Bachelor of Science | 2008 - 2010
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