Kelly Petaja: Business Development Manager in Carlsbad, CA

Leader of client-facing business development team, leading sales outreach operations for launch of proprietary payment software. Prepares client presentations and proposals for new business development, while ensuring that all marketing materials have appropriate branding, content, and formatting. Record and monitor all account metrics via Hubspot CRM software, ensuring adequate follow up is maintained to maximize new sales and client retention, resulting in an increase of new client contracts by 300% in five week time frame. Filter all pertinent needs to international stakeholders to optimize efficiencies and ensure all customer needs and project deliverables are met on time, within budget and of high quality.

Grew Target Red Card sales by 30% in three months, helping to improve store status from a “Corporate Focus” to a top performing store in San Diego. Coordinated all internal and external resources to ensure timely execution of sales-floor transitions set on time with accurate in-stock levels resulting in a 5% increase in sales year to date. Accountable for all store operations, including guest experience, achievement of sales goals, integrity of merchandise, store brand and accurate forecasting of inventory to ensure sales goals are exceeded. Managed multiple departments in a store grossing $110-150k daily, monitored daily sales metrics and adjusted payroll accordingly to ensure store profitability is sustained. Optimized cross-functional leadership and execution by presenting organized plans with adaptable timelines, and empowering Team Leaders to adjust actions based on current business priorities. Managed multiple departments in a store grossing $110-150k daily. Proficiencies

Assisted with the creation and implementation of local and national marketing plans to improve company sales and new client growth over multiple districts by 13-15% YTD. Created, executed and oversaw all local marking plans and Social Media posts on Facebook and Twitter, while managing multiple high-priority events across Dallas-Fort Worth. Managed project timelines including the creative development process and the planning & execution of all marketing events while tracking budgets and ROI potential. Identified and developed key promotional partners and events by creating partnership marketing campaigns with the FC Dallas Soccer Team and the Dallas Mavericks. Worked closely with vendors to obtain competitive bids and meet deadlines for printing & shipping materials. Provided marketing support to district leadership teams regarding marketing materials, events, seminars and knowledge on new product rollouts. Created and maintained comprehensive event documentation to monitor b

Coordinated local community and marketing services to implement and create excitement around all fundraising events leading up to the Susan G. Komen Race for the Cure. Managed and developed promotions and materials, acquiring new donors, members, and local participants. Partnered with Cause Marketing Team to identify local partners and develop marketing materials, securing new Cause partnerships.