Ken Medley: Senior Vice President of Sales in Knoxville, Tennessee

Launched new division of a Chinese-owned sock and seamless apparel manufacturer, aiming to capitalize on both branded and private-label legwear and apparel opportunities with global retailers. Developed and enforced various operational strategies across all sectors, seamlessly integrating innovative division into existing entity. ● Engaged in continuous hiring process aimed at securing competent staff to manage paramount functions, fostering company growth. ● Secured numerous licenses to cultivate business bedrock. ● Conceptualized and designed product lines, which were successfully launched into the market.

Headed all sales functions within +$70M division of Renfro Corporation, a global leader in the design, manufacture, marketing and selling of branded and private-label legwear products. Managed diverse sales team, including six VPs of Sales/Directors of Sales and 19 independent sales reps, operating across eight unique channels of distribution. Headed seasonal line planning, determining SKU count by category, line adoption, and pricing to achieve internal margin goals. ● Evaluated and maximized various private-label opportunities with key accounts, contributing to increased revenue streams and strengthened partnerships. ● Achieved $13M wholesale growth by launching and securing distribution of three licensed Wolverine brands within 5 years.