Kyle Holderness: Co-Founder, Managing Partner, CFO in Snohomish, WA

- Co-founded, managed a business services organization specializing in B2B sales, marketing, and consulting for innovative organizations delivering technology based solutions (SaaS, IoT, manufacturing equipment) - Generated more than $8M in new business sales for ESM customers in 2019 - Increase Sales and Marketing effectiveness through development of sales processes, creative marketing content, specialized campaigns, and SOP’s for new product launches and penetrating new markets - Generate and manage new business opportunities of greater than $100,000 in annual revenue for ESM - Driver of all finance activities for ESM - financial analysis, creation of proposals/contracts, establishing pricing to increase profit margins Led ESM to over 100% increase in revenue and profit for four consecutive years

- Promoted to Senior Customer Success Manager within first year. - Strategically manage and consult with high value customers (Brands, Publishers, and Networks generating over $2M in annual recurring revenue) on their Performance Marketing strategy with a focus on program growth. - Consistently achieve over 100% to goal of quarterly targets in managed accounts leading to 62% growth in annual recurring revenue in 1 year. - Developed Customer Success KPI metrics for evaluating customer adoption, retention, and growth opportunities. - Led numerous process improvement initiatives including: post-onboarding customer roadmap and implementation of product adoption/analytics tool (Pendo). - Developed and implemented best practices for transitioning legacy customers to new contracts providing increased revenue and enhanced customer value.

- Generated greater than $50M in annual revenue through RFQ wins (2014-2016) - Coordinate all aspects of RFP response including – RFI narratives, pricing proposal, establishing contracts and negating terms, customer presentations Recruited as Team Lead for Global RFQ response team overseeing 3 FTE’s (2016-2018) - Devised RFQ response strategies for the team generating over $100M in annual revenue - Liaison to Senior Management for process improvement initiatives resulting in increased margins and improved response accuracy - Team lead on implementation of new company-wide project management software (Lanetix)

- Resolve supplier capacity constraints for vehicle manufacturing plants through implementation of new tooling, creating overtime schedules, establishing expediting procedures for Just In Time delivery - Implement supplier tooling capacity in order to meet production goals for new vehicle launches - Created cost saving initiatives including buffer strategy initiative set to reduce unplanned costs by $1M/yr - Coordinate with Marketing, Engineering, Product Planning, and Purchasing to create vehicle packages to maximize sales and supply chain efficiency Oversee production scheduling and order-to-delivery schedule for international VIP and Trade Show vehicles

• Managed accounts purchasing over $50,000 in transportation per month • Analyze clients current logistics process and provide solutions to reduce transportation costs • Present information to high level employees such as CEO’s and VP’s of clientele • Complete Account Management including responding to quote requests, operational support, and financial negotiating