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Kyle Richner: DIRECTOR OF SALES & OPERATIONS in Portland, OR

Kyle Richner

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DIRECTOR OF SALES & OPERATIONS
Portland | United States
Skills

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Interests
Snowboarding
Skateboarding
Traveling
Outdoors
Industries
Fashion
Outdoor
Skate
Snow
Surf
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Summary
Activity
Projects

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Work experience
Image Poler

Poler

DIRECTOR OF SALES & OPERATIONS | 10/2020 - Current

• Successfully grew wholesale business from $600k to $6 million within two years through effective sales strategies and market segmentation. • Managed a team of five professionals overseeing sales, operations, customer service, retail, and retail marketing • Developed and executed multi-year Go-To-Market strategies for DTC and Wholesale businesses, resulting in significant revenue growth • Constructed a comprehensive five-year business plan encompassing Sales Forecasting, OPEX, and CAPEX • Spearheaded seasonal strategy for product and marketing teams, ensuring effective product launches and marketing campaigns • Successfully recruited and managed domestic sales representatives, international distributors, and 3PL partners; launched ERP integration, and developed global brand marketing strategies, resulting in improved efficiency, cost savings, increased market share, and revenue.
Image ADIDAS

ADIDAS

CATEGORY MANAGER - SKATEBOARDING/SNOWBOARDING | 03/2017 - 10/2020

• Created effective pricing and marketing strategies that balanced company goals with market demand • Optimized product specifications by collaborating with product development team to meet customer needs and preferences • Developed and executed marketing strategy from brief through range launch • Managed seasonal assortment plan, optimizing inventory levels to maximize profitability and customer satisfaction • Stayed up-to-date with category market trends to capitalize on opportunities and drive growth • Managed external partners and a $4M marketing budget, driving effective collaboration and maximizing ROI.
Image TACTICS

TACTICS

MARKETING MANAGER | 07/2012 - 03/2017

• Developed and executed digital marketing plans incorporating SEO, social media, and video campaigns, resulting in increased brand awareness and customer engagement • Oversaw marketing initiatives for successful product launches and revenue growth • Improved marketing outreach and engagement by coordinating social media marketing, resulting in increased customer engagement and brand loyalty • Created and launched enhanced content strategies, improving product conversion rates and increasing customer satisfaction • Spearheaded market strategy and identified business development opportunities, resulting in increased market share and revenue growth • Led retail marketing and grassroots activation efforts, resulting in increased customer engagement and brand loyalty. engagement and brand loyalty.
Education history

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1501 Lincoln Blvd.#1014 Venice, CA. 90291