lana phillips: Email Marketing Manager in huntington beach, CA

• Works cross-functionally with Editorial, Data/CRM and Creative teams to plan, manage and execute high-volume email campaigns • Works within email marketing principles (CAN-SPAM) and best practices (A/B Testing) to ensure email messages are properly constructed to meet industry standards • Conducts analysis of results and develop testing plans to continuously improve email performance • Sends bi-weekly emails to subscribers of newsletter subscription I created to compliment blog and grew contact database 127% • Create, manage, and connect drip campaigns to segmented audiences which has resulted in 3 closed deals within 5 months, generating $300,000 in revenue • Pulls reports, interpret data to obtain ROI, and make proposals to optimize the automation campaign objectives • Delivers quarterly reporting by providing analysis of clients’ digital marketing performance

• Managed 30+ national and international client location and social media accounts totaling over 15,000 locations • Worked with Facebook, Foursquare, Google+, Yahoo, Bing and several tertiary engines with a goal of increasing online traffic and converting it to foot traffic • Conducted detailed social media, local search and SEO reporting for clients • Maintained client relationships and provided excellent customer service to all clients by conducting monthly account analyses and status reporting • Monitored and analyzed KPIs for all SEO, SEM, and Social digital campaign efforts • Lead a team of 8 contractors to execute various tasks and processes associated with maintaining all client location information on several search engines.

• Designed, developed, and maintained company websites on WordPress platform • Developed comprehensive marketing strategy that included print, radio, digital, and guerrilla advertising • Took part in creating concepts, reviewing, and proofing copy for marketing initiatives • Created blog to position brand as an online community and industry resource that grew to 3,000 subscribers by its first event launch • Developed Facebook fan page that has over 4,000 likes and 1,600 visits, and implemented geo-targeted Facebook Ads which accounted for 30% of ticket sales • Executed on-site event coordination and set-up for 2,000+ attendees for multiple events