Digital Marketing Specialist

Digital & Media

Passionate marketing professional with 7+ years of experience in social media management, content
development, brand awareness & promotional advertisement across multiple platforms. Knowledgeable in
Google Ads, SEO, CRM and measuring ROIs and KPIs while managing digital marketing budgets.

(Remote)
?  Brainstormed content marketing strategies based around business goals, existing content and chosen
key performance indicators.
?  Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
?  Tracked and reported on marketing campaign performance monthly to help with optimizing current
and future plans.
?  Utilized effective digital marketing methods to increase sales.
?  Optimized social media channels and web pages to improve SEO and usability.

(Remote)
?  Freelanced creating and publishing content for a variety of cosmetic companies including HUDA
BEAUTY, Wishful, Laura Mercier, Urban Decay, Rare Beauty by Selena Gomez, PATRICK TA, Fresh, Pixi,
Maybelline, NYX Professional Makeup, Buxom & many more brands in Ulta Beauty & Sephora.
?  Coordinated with social media, public relations and other teams to execute product introductions and launches.
?  Identified appropriate marketing channels and target customers for campaigns.
?  Strengthened marketing programs to capture new business and take advantage of changing trends in client markets.

Social Media Coordinator

Find out detailed information about Lateesha Rahaman, Digital Marketing Specialist 

Lateesha Rahaman: Digital Marketing Specialist

Lateesha Rahaman

Switcha Bahamas Ltd

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