Lateesha Rahaman: Digital Marketing Specialist

(Remote) ? Brainstormed content marketing strategies based around business goals, existing content and chosen key performance indicators. ? Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks. ? Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans. ? Utilized effective digital marketing methods to increase sales. ? Optimized social media channels and web pages to improve SEO and usability.

(Remote) ? Freelanced creating and publishing content for a variety of cosmetic companies including HUDA BEAUTY, Wishful, Laura Mercier, Urban Decay, Rare Beauty by Selena Gomez, PATRICK TA, Fresh, Pixi, Maybelline, NYX Professional Makeup, Buxom & many more brands in Ulta Beauty & Sephora. ? Coordinated with social media, public relations and other teams to execute product introductions and launches. ? Identified appropriate marketing channels and target customers for campaigns. ? Strengthened marketing programs to capture new business and take advantage of changing trends in client markets.