Leah Citron: Key Account Marketing Manager in Newport Beach, CA
Leah Citron
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Key Account Marketing Manager
Newport Beach | United States
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Work experience
![Image Vans](https://s3.us-west-2.amazonaws.com/malakye-content/photos/users/f2f872a9-364e-4193-a85b-b447ecd6135c/AVATAR/c3ac879b-0af3-4c8a-baa1-f20ec8c0d832.jpeg)
Vans
Key Account Marketing Manager | 01/2017 - Current
Develop & manage relationships with all key accounts within Family/Moderate, Sporting Goods, Athletic Specialty,
Lifestyle and Vault channels of distribution.
+ Lead, plan, and execute digital, social, in-store, event and activation marketing initiatives with key account & independent wholesale partners, supporting Global product marketing stories and exclusive account-specific
projects.
+ Plan & implement annual Regional Summit with Nordstrom, driving brand awareness and product knowledge with store associates through grass roots efforts and H2T product training.
+ Create recaps of all efforts around brand stories and key account SMU support & share with internal counterparts.
+ Responsible for creative and project brief development for all marketing initiatives.
+ Partner with internal counterparts in Sales, Creative, PR, Global Marketing, and Event functions to ensure regional
executions support larger brand goals.
+ Manage seasonal fixture, POP and promo orders
+ Track and manage budgets for accounts in multiple channels of distribution, invoicing, and payment to vendors.
Sports Licensed Division, adidas
Associate Marketing Manager, MLS | 03/2015 - 01/2017
+ Led all MLS marketing projects supporting brand, team, and retail account goals.
+ Acted as operational lead for all projects, including vendor management and invoicing.
+ Led all retail marketing initiatives for MLS Clubs and Key Accounts, including digital marketing, in-store visuals,
fixtures, and merchandising support.
+ Activated multi-channel marketing strategies to promote sell-in and sell-through of licensed product during peak
MLS moments and throughout season.
+ Managed retail marketing budget & tracking to ensure category sales goal was met.
Reebok
Junior Project Manager | 05/2014 - 03/2015
+ Managed new digital development for reebok.com brand site, overseeing creative, development, testing, and content for new modules, technical updates & implementation.
+ Created process manuals for new digital development and trained markets on content delivery platform.
+ Created quarterly updates for Consumer Acquisition team, including content, CRM, analytics, & development.
+ Represented Global Brand Marketing Communications in supporting content delivery platforms by working with IT
to monitor, troubleshoot, and escalate.
+ Defined business requirements for both user & admin sides of new digital development.
+ Provided support to brand marketing colleagues in representing the operational perspective in support of all their
projects.
+ Managed day to day business operations of the content delivery platform.
Education history
Isenberg School of Management
Bachelor of Business Administration
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