Lizzie Peterson: US Merchandising Manager in Indianapolis, IN
Lizzie Peterson
US Merchandising Manager
Indianapolis | United States
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Work experience
Keen Footwear
US Merchandising Manager | 09/2019 - Current
• Executes the regional go-to-market merchandise strategy and assortment plans to maximize profit goals
• Collaborates with sales and wholesale partners to build strategic merchandising plans
• Performs sales, market, and trend analysis to deliver regionally specific product assortments
• Works with global merchandising and product management teams to align global and regional product categories
• Develop and execute segmentation strategies and retailer allocations for key strategic programs
• Presents pre-lines to sales representatives at sales meetings, key account buyers, influencers, and editors.
• Collaborates with regional sales managers to build necessary go-to-market sales tools
• Manages US wholesale forecast throughout product planning cycle and collaborates with demand & supply planning to ensure timely execution
• Partners with marketing team to guarantee assets match back to sales priorities
Keen Footwear
Territory Manager | 05/2015 - 08/2019
• Identified new account opportunities/channels of distribution to help achieve sales goals through segmentation strategies
• Built and retained over 90 partnerships with specialty and national accounts by establishing trust through clear and reliable communication
• Developed strategic plans for “must win” accounts through merchandising analytics and market analysis
• Mentored teammates by assisting with analytics and technical knowledge to improve efficiency
• Was the “voice” of account activity (sell-in, sell-through, operations and marketing to internal partners)
The Finish Line
Associate Buyer--Licensed Apparel & Headwear | 03/2014 - 04/2015
• Established annual assortment plan by league and team to support individual markets and achieve
overall financial targets of $45M
• Governed in-season markdowns through planning partnership to ensure long term profitability
and cohesive merchandising stories
• Prioritized inbound and outbound flow of goods and communicate any potential risks with
proposed solutions to meet floor set dates
• Created long term vision of Licensed apparel to offset risk and remain relevant to the consumer
through trend and merchandising analytics
• Articulated overall product strategy for the department and geographic markets for
merchandising and planning team
• Adapted to in-season trend changes by building an agile team with efficient tools and innovative
mindsets
The Finish Line
Product Merchandiser | 12/2011 - 03/2014
• Managed inventory through accurate allocation strategies and analysis.
• Set up product assortments for preseason and reorders.
• Ensured new and remodel stores are at planned inventory levels and with a premium product assortment at opening.
• Provided detailed sales, margin and sell thru analysis on programs to help drive additional sales
• Suggested reorders, markdowns, and RTV opportunities to increase profitability of department.
• Presented suggested inventory levels to Planning team monthly.
• Created and update store matrices to find opportunities based on sales expectations, data and visual presentation.
• Determined appropriate door base for departments through sales data to improve product performance in stores.
• Created and maintained Key Item plans utilizing forecasting skills (Sales, Inventory, GM%, S.T.%)
Playmakers
Category Manager + Team Leader | 01/2006 - 11/2011
• Educated sales staff on products through weekly presentations and as an on-retail-floor resource.
• Worked with sales staff and ownership team to identify the appropriate assortment for target customers.
• Capitalized on growth opportunities through new products, co-marketing current products, and pricing strategies.
• Analyzed product assortments for performance, profitability and additional opportunity areas.
• Developed and utilized a pre-season order and replenishment business process.
• Direct the casual footwear product cycle, track purchase orders, and resolve inaccuracies with vendor representatives through development of strong relationships and win-win resolution techniques.
• Cultivate beneficial relationships with key vendors by attending trade shows.
• Plan and purchase discounted product for semi-annual sale that is responsible for major portion of yearly revenue.
• Train of up to 150 temporary sales staff during semi-annual sale.
Education history
Michigan State University
Bachelors of Science | 2004 - 2007
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