Lizzie Peterson: Strategic Account Manager at KEEN in Indianapolis, Indiana

• Drove a 35% growth in an established key account since 2020 by providing expert guidance and managing inventory. • Exceeded revenue sales targets by 19% in 2024, 21% in 2021 & 36% in 2020 by leveraging key partner relationships and expanding product assortments. • Increased account profitability by 820bps in GM% and 690bps in OI% since 2020 through data-driven analysis and strategic initiatives. • Developed and delivered joint business plans and seasonal account strategies, aligning with senior leadership and cross-functional teams. • Managed weekly/monthly/yearly business updates, providing sell-in and sell-through analysis to leadership. • Led the planning and forecasting process with Sales & Demand Planning teams, ensuring optimal inventory levels for assigned accounts. • Collaborated with product and merchandising teams to align product offerings with customer needs and sales objectives. • Worked closely with marketing to design sell-through and retailer activation strategies, driving increased sales. • Presented P&L statements and account performance reports monthly to sales leadership and the Chief Revenue Officer.

• Led the execution of regional merchandising strategies to maximize profit goals and align product offerings with market demand. • Partnered with sales teams and wholesale partners to build strategic merchandising plans, optimizing product assortments for key accounts (e.g., REI, Zappos, DSG). • Conducted market and trend analysis to deliver region-specific product assortments, ensuring alignment with sales objectives. • Managed the wholesale forecast and collaborated with demand & supply planning teams to ensure timely product delivery. • Developed segmentation strategies for key retailer programs and presented pre-lines to sales representatives and retailers. • Partnered with the marketing team to ensure asset alignment with sales priorities and strategies.

• Led forecasting for region at line close meetings for Specialty channel • Participated in Global line planning meetings to assist in GTM/merchandising planning strategies • Guided individual account product assortments to drive profitability and long term brand initiatives • Developed strategic plans for “must win” accounts through merchandising analytics and market analysis • Identified new account opportunities/channels of distribution to help achieve sales goals through segmentation strategies • Built and retained over 90 partnerships with $2M of revenue by establishing trust through clear and reliable communication • Developed and executed seasonal (and annual) sales and marketing plans to support KEEN brand initiatives and maximize growth opportunities within assigned territories and accounts. • Mentored teammates by sharing tools and technical knowledge to improve efficiency • Partnered with Product and Brand Marketing to bring successful new products and initiatives to the US market on a seasonal basis. Proactively manage progression of product line throughout each season. • Was the “voice” of account activity (sell-in, sell-through, operations and marketing) to internal partners. • Assisted with planning and execution of regional team meetings • Monitored competitors activities and performance, along with implementing strategies and tactics to compete.