Lyndsey Owens: Communications Manager in Seattle, WA

Outside Magazine named one of the eight toughest races in the world. This created a $1 million revenue stream in a time of year that historically produced a net loss. • Directed and managed athlete ambassador, professional athlete visits and photography/videography programs. • Planned and implemented Powder Magazine's "Powder Week" three years in a row as well as Subaru's Winterfest at Big Sky Resort, and the annual Boyne Resorts Partner Summit. • Delegate on Montana Governor Steve Bullock's 2014 and 2015 international trade missions to China, Taiwan, and South Korea.

Hands-on creator of competitive digital and traditional marketing strategies for Big Sky Resort, Montana's darling for destination tourism. • Developed and executed digital marketing strategy and paid advertising campaign across multiple lines of business and audience segments. • Created email marketing strategy and led execution. • Managed CRM audience segmentation. • Cultivated brand engagement through content creation and loyalty programs. • Website content management using content management editor and HTML. • Organized and implemented trade show calendar, booth and promotional materials.