Makenna Downing: Account Coordinator in Temecula, CA

– Research and report specifications on advertising strategies – Contact sources to communicate about advertising and specifications – Assist Account Executive with clients’ market research to produce branding stories

– Create and coordinate social media content calendars for clients – Assist Account Supervisor with content creation and PR story distribution to fulfill marketing requests – Compose PR stories and news releases; coordinate posts and collaborate with external parties and publications to send out stories

– Select and purchase wardrobe and costumes for photoshoot; create inventory list with photos of apparel – Dress and style talent for photoshoot; mend, drape, fit, and steam apparel throughout photoshoot

– Assist in the production of photoshoots, communicate with clients, talent, crew, and location/support personnel – Facilitate individual and production needs and requests – Obtain permits and manage official paperwork

– Create and supervise social media strategies, calendars, and reports for agency clients – Schedule and post client social media content; provide marketing analytics reports – Develop social media strategies

– Plan coursework and coordinate Fashion study abroad trip in Europe; participate in follow-up presentations to department heads – Work closely with both online and in-person students and professor to teach course material – Lead group of students throughout four different locations in Europe and correspond with online students – Assist with grading of student assignments, papers, projects, and exams as well as leading lectures and study tours under guidance of Professor Charlette Padilla

– Won marketing and visual merchandising competition to participate in New York Fashion Week – Communicate via social media to develop content about the NYFW experience – Meet with industry personnel; host presentations with UArizona departments – Contribute marketing ideas and new product strategies to University of Arizona Bookstore and IMG College Programs

– Take inventory of signage and vendor gifts – Schedule and coordinate meetings, travel, and promotional event planning – Correspond with vendors, publications, retailers, and luxury brands – Work with the social media marketing team