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Maria Alexandra Victoria De la Torre: in Newport Beach, CA

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Maria Alexandra Victoria De la Torre

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Newport Beach | United States
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Interests
Writing
Environmental activism
Wellness & nutrition
Industries
Lifestyle
Outdoor
Run
Skate
Snow
Yoga
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Summary
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Work experience
Image OYM BRANDS

OYM BRANDS

Marketing Manager | 06/2017 - 08/2019

Perú / Retail Industry/ www.thebox.com.pe Official Distributors in Perú of Quiksilver, Roxy, DC Shoes, RVCA, Fox Racing, Wrangler and Lee. Largest Action Sports Brand Operator in the country. Marketing Manager June 2017-August 2019 Reporting to the Commercial Director, in charge of a team of 8 people • Implemented marketing strategy for 6 global brands in Peru: Roxy, Quiksilver, DC Shoes, Fox Racing, Wrangler Jeans and Lee Jeans. • Management of an annual budget of UDS450,000. • Coordinated daily with HQ, to make sure actions were aligned with global strategy for each of our brands. • Management of team athletes, social media calendars and brand activations, communication plans and campaigns. • Launch of events of social nature and sports nature, venues of 100-200 persons per event. • Executed communication and merchandising plan per brand, to increase brand awareness and brand preference. • Contributed in sales goals for each brand, through communication of commercial actions of each brand.
Image www.dcshoesperu.com

www.dcshoesperu.com

Head of Ecommerce | 09/2016 - 05/2017

Reporting to the CFO, in charge of a team of 3 people. • Launched 1st ecommerce site (www.thebox.com.pe) / *This website was the first multibrand action-sports ecommerce in the market. • Delivered 2016 annual ecommerce channel's sales goals. • Designed marketing plan to achieve goal of traffic and online sales. • Developed plan and execution of 2nd ecommerce site (www.dcshoesperu.com).
Image REVISTA COSAS

REVISTA COSAS

Product Manager | 10/2015 - 08/2016

Perú / Editorial & Media Industry/ www.cosas.pe Most prestigious Editorial and Magazine in the country. Product Manager (On-line business) October 2015-August 2016 Reporting to the Commercial Manager. • Achieved results of 20% above sales-target for digital advertising, after 6 months when results had been on average -85% of sales target. • Enhanced branded-content and cross-media partnerships with strategic brands. (Such us: Ripley, Kia, Mini Cooper, Saga, Nike and Visa).
Image VISANET

VISANET

Key Account Manager | 03/2013 - 04/2014

Perú / Financial Industry / www.visanet.com.pe Exclusive transaction processor of "Visa" credit/debit cards in the country. Key Account Manager March 2013-April 2014 Reporting to the Commercial Manager • Managed a portfolio of 200 clients, where each one represented a minimum level of sales US$ 50,000 per month. • Developed business strategies to grow in different industries (Retailers Fashion, Footwear, Accessories, etc.) and identified new business opportunities.
Education history
Image emlyon business school

emlyon business school

MSc in Sports Industry Management

Image Universidad de lima

Universidad de lima

BBA

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1501 Lincoln Blvd.#1014 Venice, CA. 90291