Maria Hernandez Gonzalez: eCommerce in Berkeley, CA
Maria Hernandez Gonzalez
eCommerce
Berkeley | United States
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Summary
Activity
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Work experience
Timbuk2
eCommerce | 04/2015 - Current
- Business tracking: analyze sales data and produce weekly site performance reports
- Manage and analyze eCommerce KPIs
- Set up and review A/B test to drive visitor rise conversions, click-through rate, sales and profitability
- Online Competitive evaluation: benchmarking
- Site merchandising, maximizing the consumer experience.
- Tracking and monitoring demand and revenue using online and offline reporting tools
- Analyze historical data, marketing performance along with external and internal research to determine new opportunities for the business mode
- Approaching of the business to look for problems, trends and new sales opportunities
- Create, maintain and analyze reports that drive eCommerce performance
- Drive continuous improvements to site revenue
- Understand customer behavior, website usage, customer progressions through channels, etc and convert these into suggestions for the eCommerce team and other teams involved
- Analyze life-cycle of a SKU and style level, improving the SKU performance and profitability
- Understand consumer trends
- Work close to Business Intelligence department for conducting quantitative analysis and get the insights to optimize the website performance
- Research the market evaluating potential data-driven insights and bring recommendations to the team
- Solid understand of CRM: Email marketing, mobile and web
- Web analytic enthusiasm
- Excel and Power Point daily user
Education history
CEU Madrid
MBA | 2014 - 2015
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