Melissa Anderson: in Venice, CA

?Coach and develop a sales team of 13, including Senior key account, international, and regional account managers including five new hires for multiple regions and the launch of Men’s and Youth categories. ? Executed first territory transition to support global distribution strategy, increasing brand partnerships and growing organizational talent for long term business excellence. ? Developed cross-functional company initiatives to up level all divisions industry acumen including sales, operations, marketing, design, merchandising and executive leadership to create a cohesive and collaborative flow of information. ? Launched and integrated digital selling platform to streamline selling and ordering processes, leading to an increase in in-season and pre-book selling 30% to LY. ? Guided organization through collaborative coaching of best practices in business management, competitive marketplace, selling innovation, brand partnerships and account/product segmentation strategies.

• Oversaw the US national wholesale specialty business in the men’s, women’s and kids footwear categories, as well as, the launch of the TOMS handbag category. • Managed and led the national sales team of 25 individuals including regional account managers, account executives and account coordinators. • Projected and managed budgets for P&L for each of the sales team positions, T&E, tradeshows, seasonal inventory and regional showrooms. • Implemented ‘best practices’ for the US sales team surrounding RA/swaps, cancellations, credit approvals, new account approvals, diverting, order minimums, freight discounts and online selling. • Worked cross-functionally to strengthen marketing, design, customer service, credit, and planning relationships, creating synergy among teams and improving efficiency • Developed global distribution hierarchy and first segmented product-tiering structure for assortment expansions. • Opened, launched and managed regional showrooms: Dallas, Atlanta

• Women’s Manager of Majors Accounts, overseeing National Accounts business: Bloomingdales, Saks Fifth Avenue, Neiman Marcus, Von Maur, Amazon.com & Zappos.com, and Macy’s. • Strategized sales opportunities by identifying market demand, analyzing competitive market share, devising product matrix and assortments, actualizing selling plans and creating merchandising programs for 100+ doors throughout the US with major buyers, executive management and planning teams. • Developed SMU- products for key programs at Macy’s, Neiman Marcus, Bloomingdales, and Saks Fifth Avenue in line with seasonal vendor demand. Key leader for women’s national sales meetings, delivering presentations • Created tailored COOP advertising, product assortments and translated seasonal key messages throughout the Northeast, Mid-West and Southeast regions. • Successfully expanded ‘top-tier’ domestic and international distribution by increasing account base + 60-accounts from 2010-2011 in over 27-states