Mia Jefferson: in Los Angeles, CA

Organized travel and hotel arrangements. Set up panel discussions and scheduled artist appointments. Communicated with record labels, artist managers, producers, and talent agencies prior to and during conferences. Arranged performances at several venues.

Organized events for Heineken throughout Michigan at several venues. Improved brand perception at bars, hotels, restaurants, and stores. Managed product specialists at events.

Brands represented: Lincoln & Dodge Reinforced and increased brand awareness Educated consumers about key brand attributes Created a positive association between experience and brand Traveled to events across the Midwest to promote 2014/2015 car models.

Educated consumers about the clients' brands and their products. Consistently worked in team environments. Worked directly with talent at music festivals.