Michael Distaso: Senior Director, Brand & Product Management in Las Vegas, NV
Michael Distaso
Senior Director, Brand & Product Management
Las Vegas | United States
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Summary
Activity
Projects
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Work experience
JT Clark Co
Senior Director, Brand & Product Management | 11/2016 - Current
• Set product strategy and roadmap for Clarktoys.com.
• Execute strategic direction of website to hit financial targets and global vision of the site to the marketplace.
• Drive both revenue growth and profitability through deep partnerships with manufacturing partners.
• Design and implement marketing programs to support products.
![Image Zuffa, LLC | Ultimate Fighting Championship (UFC)](https://content.malakye.com/media/logos/images/2763.jpg)
Zuffa, LLC | Ultimate Fighting Championship (UFC)
Director, Consumer Products | 06/2015 - 10/2016
• Negotiated and executed agreements with current and new partners.
• Identified potential business partners who strategically aligned with the long-term goals of the UFC brand.
• Worked in a creative capacity to direct licensees on innovative product development, product graphics, marketing materials and packaging execution.
• Managed cross-functional relationships with Marketing, Sponsorships, Public Relations and other internal departments to provide assets to maximize communication and reach of Consumer Products initiatives.
• Built retail contacts (domestic and internationally), while providing leadership and strategic direction regarding channel strategies.
• Drove the sale of UFC licensed merchandise through various distribution channels and ensured product differentiation within each classification.
• Developed budgets and updated forecasts, variance analyses, risk/opportunity assessments, long-term planning, sales tracking and financial models.
• Managed Latin American licen
McFarlane Toys
Senior Brand & Licensing Manager | 02/2012 - 06/2015
• Oversaw all brand and licensing operations within the company.
• Managed product lines generating over $30MM in revenue.
• Lead the development of brand strategy, and executed all marketing related activities.
• Formulated product plans, including product positioning, target markets, category and competitive analysis, pricing analysis, product lifecycle management, and product launches.
• Identified the product mix to send to mass/specialty markets that satisfied the consumer, retailer, and company sales goals, while launching product lines within budget.
• Negotiated and lead the development and execution of licensing partnerships for AMC, HBO, Ubisoft, Microsoft, NFL, NBA, MLB, NHL, NCAA and WWE.
Daymon Interactions
Consumer Insights Manager | 02/2010 - 02/2012
• Developed consumer insight project plans, and continuously monitored program execution, and performance.
• Oversaw all operations, recruiting and staffing for campaigns and events.
• Managed the development and implementation of internal proprietary scheduling and reporting system.
• Created and provided analysis/presentations/recaps on data for internal and external clients.
San Francisco 49ers
Football Operations Assistant/Intern | 09/2007 - 09/2008
• Researched and identified trends in the NFL contracts marketplace.
• Analyzed and examined legal documents and contracts.
• Aided administration with the preparation of the 2008 NFL Draft.
San Francisco Giants
Corporate Marketing Assistant/Intern | 02/2007 - 10/2007
• Coordinated the researching, planning, budgeting, and implementation of all pre-game activities (anthem, ceremonies, 1st pitch) and sponsor hospitality events.
• Supported in the servicing of corporate sponsorship accounts.
• Managed in-game sponsorship promotions and programs.
• Coordinated sponsorship and community outreach events.
Wichita Falls Wildcats
Account Manager | 10/2005 - 11/2006
• Oversaw and managed corporate sponsorship accounts and contracts.
• Organized and executed all game operations for team (entertainment, promotions, staffing).
• Composed and distributed all press releases, game stories, yearbooks, and recaps.
• Acted as team liaison with NAHL League Office, while maintaining team website.
Education history
University of San Diego
BBA | 2000 - 2004
University of San Francisco
Master of Arts | 2007 - 2009
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