Michele Lotts: in Mission Viejo, CA
Michele Lotts
Mission Viejo | United States
Skills
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Interests
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Summary
Activity
Projects
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Work experience
Concord Health Supply
Sales / Marketing Director | 12/2017 - 04/2020
• Manage all aspect of wholesale, business to business, business to consumer, and physician direct sales
• Created sales and marketing strategies for all divisions of our wholesale and E-commerce business
• Developed and executed strategies to drive business, accelerate growth and capture new
• Established long-lasting business relationships which brought repeat business
• Generate leads through account research, networking, and cold calling
• Organized tradeshow events
• Worked closely with over-seas manufactures to ensure branded products were made to company specifications
• Created retail-ready packaging and user manuals for all branded products
• Managed and created targeted ad campaigns to increase business visibility on social media
• Implement marketing campaign tactics and manage the end-to-end process from copywriting, design, building contact lists, deploying campaigns, and tracking the success
• Optimized SEO by monitoring keywords to increase visibility
• Maintained and managed product inventory levels for B2B and E-commerce accounts
• Managed all website content, images, banners, and product sales strategies
Gurin Products LLC
Sales Manager/ Operations Manager | 02/2014 - 12/2017
• Managed daily operations of the company
• Opened office for employees
• Managed all hiring/firing for CEO
• Monitored employees productivity and optimized procedures to reduce costs
• Ordered all companies supplies and equipment for office and warehouse
• Managed all major vendors for the organization (coffee/water, landscaping, equipment repairs, cleaning crew, etc.)
• Processed payroll with intuit, printed annual W2 forms and set up direct deposit for new employees
• Processed Canadian income tax returns for eCommerce sales
• Implemented a new inventory system to ensure a flow of product for B2B and B2C
• Monitored inventory levels on all products and placed PO with manufacturers to fill orders by ship dates
• Maximize sales growth through the development of new accounts, product marketing, and customer support strategies
• Responsible for development and management of eCommerce marketplaces
• Responsible for site content and site marketing
• Attended tradeshows to establish new retail accounts
• Created sales and marketing strategies for all divisions of our wholesale and E-commerce business
Stay Home Mom
CEO of the Lotts Household | 05/2008 - 02/2014
I took this time to stay home and have a influence on my childrens lives.
Coldwell Banker
Realtor/Licensed Personal Assistant | 03/2005 - 11/2008
• Provide clerical support to two top producing agents/brokers
• Designed and prepared agents listing presentations for potential sellers and buyers
• Maintained all MLS, web pages, and all print media
• Farmed area for new prospects
• Hosted open houses and assisted buyers with any needs
• Created and maintained agents websites
• Maintained and coordinated calendar of appointments, including daily showings, meetings, business trips, and conference
calls
• Accounts payable and receivable for broker/contractor
• Ensured all subcontractors were licensed and bonded
• Scheduled inspection appointments on new construction
Imaging Centers of Anaheim
Marketing Director | 08/2000 - 02/2004
• Supported marketing strategies as set by executive leadership
• Maintained database of existing and potential clients
• Scheduled and participate in luncheons, dinners, and other events to maintain a relationship with patients and physicians
communities as a representative of the radiology office
• Managed call list and shoed ability to grow existing client list through scheduled appointments and cold calls on a routine basis
• Provided support and education to referring office staff
Education history
Mission Viejo High School
Degree | 1988 - 1991
Connections
Companies (0)
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