Omeed Marashi: Business Development and Product Marketing Consultant in Saratoga, CA
Omeed Marashi
Business Development and Product Marketing Consultant
Saratoga | United States
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Summary
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Work experience
ComSysDes
Business Development and Product Marketing Consultant | 08/2014 - Current
Leveraged creative vision and analytical acumen to define the overarching marketing strategies for a diverse
portfolio of products used by 20+ companies
• Key player in a targeted web development and ad link strategy that led directly to the acquisition of 15 long-
term clients
• Worked closely with companies to outline and develop streamlined product testing strategies; gathering
feedback and incorporating changes accordingly to optimize service delivery
Cryptocurrency Venture
Founder & Owner | 09/2020 - Current
Remote
• Founded and oversee daily operations for an innovative cryptocurrency business; establishing all workflows,
standards and best practices required to translate the concept into a functional company
• Leverage technical expertise to develop a crypto token for sale on the blockchain - with an emphasis on security
• Drive meaningful engagement and growth through the development and implementation of targeted marketing
strategies - maintaining a clear, cohesive brand image/voice
FleetUp
Product Marketing Manager | 12/2020 - Current
Drive sustainable business development through expert management of the end-to-end business project cycle;
gathering initial requirements, developing targeted proposals and executing on-time - overdelivering against
customer expectations and internal targets
• Leverage analytical acumen to critically analyze both vague and complex issues, before developing and implementing high-impact solutions that align with established organizational success criteria
• Nurture strong, trusting relationships with prospects to identify their specific goals, pitch solutions, structure
complex deals and close high-value sales
• Maintain robust relationships with existing partners to promote satisfaction and retention, while capitalizing on
opportunities to expand partnerships - driving growth and optimizing bottom-line profitability
• Provide key input into strategy development at senior level; gaining buy-in for innovative new business
development opportunities while acquiring a suite of projects that have increased monthly revenue by 20 %
• Work cross-functionally to align internal teams (product, engineering, design) in a common vision, while driving
cohesive operations - ensuring all partner integrations are executed to the highest standards
• Provide outstanding organizational representation at events, conferences and PR functions to promote
meaningful brand awareness and expand the book of business
• Apply a data-driven approach to partner performance tracking and market performance - gaining critical
insights into actionable opportunities
SAP
Product Marketing Manager | 07/2019 - 07/2020
Spearheaded day-to-day business development operations, promoting a culture of target-attainment,
profitability and continuous improvement - engaging engaged and tracking potential clients via CRM
• Headed a period of major expansion within the Customer Engagement Segment through the development and execution of targeted growth strategies
• Established and exceeded targets for a proof of concept (POC) project by onboarding 10 new accounts
• Partnered with cross-functional teams to support strategic planning through the development of use case
scenarios - consulting the Engineering and Data Science teams directly to determine technical feasibility
• Broke new ground with the development of two cutting-edge customer adoption programs that secured 10 new
customers and engaged 30 prospects by providing incentives, free trials and sample proof of concepts
• Delivered high-impact corporate Product and POC presentations to positively influence purchasing decision-
making
• Provided feedback to technical colleagues regarding product improvements, in consideration of client feedback
Way.com
Product Marketing Manager | 03/2018 - 07/2019
Fremont, PA
• Blended technical acumen with analytical expertise to steer new iterations of the product; leading a 10-person
cross functional team in improving user functionality to make it more intuitive and client friendly
• Played a key role in innovative ideation sessions that led to proposed changes to make the UI easier to navigate
• Performed deep-dive research into target markets, consumer segments, user needs and the wider competitive
environment to identify growth opportunities - providing leadership with key insights into product positioning
• Successfully scaled consumer products while optimizing functionality and achieving an intuitive user-focused
interface
Mota Group
Sales and Marketing Representative | 07/2015 - 02/2018
• Drove a 20% increase in monthly traffic by utilizing Google Analytics to optimize targeted Google Ads campaigns
• Scoped and executed quantitative analyses to forecast growth and identify risk; leveraging outputs to construct
detailed plans outlining the company's financial priorities
Software and Hardware
Test Engineer | 09/2014 - 05/2015
Partnered with technical colleagues in conducting release acceptance testing on daily software builds; utilizing
outputs to identify issues and fix bugs - supporting a seamless user experience
• Proposed changes to both improve UI and remove minor glitches, ensuring seamless functionality
Education history
University of California
BA
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