Page Hadden: Creative Director in San Rafael, CA
Page Hadden
Creative Director
San Rafael | United States
Skills
No information
Interests
No information
Summary
Activity
Projects
No information
Work experience
Plae Inc
Creative Director | 01/2017 - Current
Working with the executive team to lead the design direction and product development for PLAE’s footwear and accessories line. I manage a cross-functional design team and product development timeline in order to develop seasonal products. Management of brand development by aligning interior and exterior resources to bring brand and marketing initiatives to life and to ensure a strong and cohesive visual brand voice across the company. Create seasonal product stories by forecasting trends, building color palettes, establishing graphic design languages and determining material design/selection. Incorporate sustainable solutions in the areas of product materials, packaging and the products end life.
REI (Recreational Equipment Inc)
Lead Designer | 09/2014 - 01/2017
Design management and creative direction for REI Private Brands carry solutions and the evrgrn brand. Managing a team of designers that in conjunction with the Product Development and Sourcing teams, would help bring products to market. Create seasonal product stories by forecasting trends, building color palettes, establishing graphic design languages and determining material design/selection. Product categories included: technical and lifestyle packs, luggage, tents, sleeping bags, drinkware, and camping furniture.
Marmot
Senior Equipment Designer | 04/2012 - 09/2014
Manage design team and development of technical gear for the outdoor market. Create seasonal product stories by forecasting trends, building color palettes, establishing graphic design languages and material development, management and selection. Product categories included: technical packs, lifestyle packs, luggage, tents, sleeping bags, apparel, and gloves.
The North Face
Senior Action Sports Designer | 08/2010 - 04/2012
Manage the design and development of technical apparel for the Action Sports market. Create seasonal product stories by forecasting product/color trends, establishing graphic design languages and conducting material research. Product categories included technical apparel for skiing and mountain biking.
The North Face
Senior Equipment Designer | 04/2007 - 08/2010
Manage the design and development of equipment for the outdoor market. Create seasonal product stories by forecasting product/color trends, establishing graphic design languages and conducting material research. Product categories included: technical packs, lifestyle bags, luggage, and gloves.
Timbuk2 Designs
Senior Designer | 04/2005 - 04/2007
Manage design team and development of soft goods for the urban market. Create seasonal product stories by forecasting trends, building color palettes, establishing graphic design languages and material management and selection. Product categories: urban carry all's and soft goods for the consumer electronic market.
Lowepro - Vitec Imaging Solutions
Senior Designer | 10/2002 - 04/2005
Product/graphic design and development of carry solutions for the photo and consumer electronics market.
Education history
California College of the Arts
B.F.A. in Industrial Design | 2012 - 2014
Connections
Companies (0)
No information