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Page Hadden: Creative Director in San Rafael, CA

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Page Hadden

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Creative Director
San Rafael | United States
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Bike
Lifestyle
Moto & Powersports
Outdoor
Run
Snow
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Summary
Activity
Projects

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Work experience
Image Plae Inc

Plae Inc

Creative Director | 01/2017 - Current

Working with the executive team to lead the design direction and product development for PLAE’s footwear and accessories line. I manage a cross-functional design team and product development timeline in order to develop seasonal products. Management of brand development by aligning interior and exterior resources to bring brand and marketing initiatives to life and to ensure a strong and cohesive visual brand voice across the company. Create seasonal product stories by forecasting trends, building color palettes, establishing graphic design languages and determining material design/selection. Incorporate sustainable solutions in the areas of product materials, packaging and the products end life.
Image REI (Recreational Equipment Inc)

REI (Recreational Equipment Inc)

Lead Designer | 09/2014 - 01/2017

Design management and creative direction for REI Private Brands carry solutions and the evrgrn brand. Managing a team of designers that in conjunction with the Product Development and Sourcing teams, would help bring products to market. Create seasonal product stories by forecasting trends, building color palettes, establishing graphic design languages and determining material design/selection. Product categories included: technical and lifestyle packs, luggage, tents, sleeping bags, drinkware, and camping furniture.
Image Marmot

Marmot

Senior Equipment Designer | 04/2012 - 09/2014

Manage design team and development of technical gear for the outdoor market. Create seasonal product stories by forecasting trends, building color palettes, establishing graphic design languages and material development, management and selection. Product categories included: technical packs, lifestyle packs, luggage, tents, sleeping bags, apparel, and gloves.
Image The North Face

The North Face

Senior Action Sports Designer | 08/2010 - 04/2012

Manage the design and development of technical apparel for the Action Sports market. Create seasonal product stories by forecasting product/color trends, establishing graphic design languages and conducting material research. Product categories included technical apparel for skiing and mountain biking.
Image The North Face

The North Face

Senior Equipment Designer | 04/2007 - 08/2010

Manage the design and development of equipment for the outdoor market. Create seasonal product stories by forecasting product/color trends, establishing graphic design languages and conducting material research. Product categories included: technical packs, lifestyle bags, luggage, and gloves.
Image Timbuk2 Designs

Timbuk2 Designs

Senior Designer | 04/2005 - 04/2007

Manage design team and development of soft goods for the urban market. Create seasonal product stories by forecasting trends, building color palettes, establishing graphic design languages and material management and selection. Product categories: urban carry all's and soft goods for the consumer electronic market.
Image Lowepro - Vitec Imaging Solutions

Lowepro - Vitec Imaging Solutions

Senior Designer | 10/2002 - 04/2005

Product/graphic design and development of carry solutions for the photo and consumer electronics market.
Education history
Image California College of the Arts

California College of the Arts

B.F.A. in Industrial Design | 2012 - 2014

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1501 Lincoln Blvd.#1014 Venice, CA. 90291