Paul Dellai: Visual Director

Product selection and floor planning, installation of vignettes within 85,000 square foot showroom. Direct a staff of four, motivate and create a productive selling environment to inform and drive sales. Closely work with the owner on merchandising mix of products. Promote new and existing vendor relationships.

Work with vendors to design a visual environment by focusing on the retail theme for showrooms. Motivate the company's staff for the organization. Sales and Design of product for client's home. Responsible for financial retainers and invoicing. Manage budgets for clients and vendors. Develop two new showroom spaces from start to finish. Direct advertising campaigns for store events and built Trade Show look and feel for shows. Each space venue require specific tailoring to the event and client.

Plan and create the visual aesthetic of the showroom presentation. Coordinate meeting with corporate buyers and other corporate visual staff throughout the company's seven showrooms. Design showroom spaces from flooring to painted and finished walls and surfaces. Trade show displays for industry functions and public venues. Multiple award achievements for design displays.

Visual presentation of the showrooms for two store locations. This was for a proposed franchising throughout the Southwest/ West coast region. Coordinate with the owner/buyer for product mix. Advised print advertising for company.

Merchandiser and account sales representative for national distribution vendor of music, video, and software. Build relationships with retail store accounts and staff. Gain adverse product sales and management experience. Partnered with District manager to obtain projected growth of distribution and sales.

Create visual displays throughout clothing and housewares departments, including promotional and seasonal presentations. Coordinated a storewide remodel with corporate instruction and interaction. Promotion of vendor campaigns for advertising support.