Pete Peterson: in Encinitas, CA

(furloughed March 2020) Baker Electric Home Energy Created copy and images for marketing content. • Created keyword-rich pages for website blog, website rebuild pages, and video description introductions. • Managed social channel content for Facebook, LinkedIn, Instagram and Twitter. Managed ads for Facebook and Yelp. • Wrote internal and external communications including press releases and BBB application (won 2019 Torch Award) • Repurposed internal ads, mailers, emails and external content (always cited) into social and blog posts. • Photographer and videographer with commercial drone license.

Editor-In-Chief | Editor | Associate Editor | Web Producer 2006 - 2018 Dirt Rider Magazine, Bonnier Corporation Managed all print and digital content for a best-in-class sports magazine, covering the latest in motocross and off-road motorcycles, related products and personalities, how-tos, feature stories, and racing. · Wrote content-rich and entertaining feature articles and department stories. · Hired, managed and directed a team of writers, freelancers, and photographers. · Planned, researched and evaluated content opportunities to produce 10 print issues per year. · Increased website traffic; 1.2 million UV and over 2.9 million PV in one month, more than double over the previous year. · Strategized and created video, print, and digital content that successfully promoted and revitalized a struggling event series. · Researched and evaluated products to write product reviews and descriptions. · Wrote technical articles that translated complex information into succinct content. · Copyedited all stories for each print issue, serving as the expert on content, grammar, and tone. · Represented the company brand while covering industry events world-wide.