Randy Stude: in Irvine, CA

Marketing Manager As the Marketing Manager for Intel’s gaming strategy I was responsible for conceptualizing, planning and execution of a multi-year campaign to help launch Intel’s Core microprocessors to gamers first in the Americas. I led the execution of experiential campaigns, advertising, in-game product placement, and co-marketing with the biggest games and publishers. Responsibilities Included: • Strategic Planning to Brand and Sales Deliverables • 3rd Party Deal Negotiations (hardware, software and peripheral vendors) • Management of $2M annual budget. • Measured on sales as well as key brand metrics (articles, links, SEO, SEM, etc..) • Managed Campaign negotiation and execution with 3rd Party and Internal Agencies.