chad wells: marketing / sports marketing in Seal Beach, CA
chad wells
marketing / sports marketing
Seal Beach | United States
Interests
Photography. both from land and in the water. spending time with my family.
Industries
Surf
Summary
Activity
Projects
No information
Work experience
Fu Wax USA
Founder AND Global CMO | 12/2011 - Current
● Oversee all global athlete contracts, media collaborations, advertising and events. Winter 2011 - Present
● Wholesale sales, regional marketing, influencer marketing, ecomm, social media and customer service.
Seal Beach Boardriders Club
Founder AND President | 09/2016 - Current
● Organize club meetings, fundraising, corporate collaborations and produce City Of Seal Beach Surfing Championships.
● Keep Governing body up to date with all club happenings.
Buell Wetsuits
VP of Marketing | 09/2020 - 12/2022
● Created key influencer + brand partnerships to penetrate new niche market.
● Produce content, developed and manage strategy for ecommerce and paid social platforms.
● Increased sales from $3M to approx. $10M during tenure.
● Elevated brand profile, recruited effective team of content creators and athlete / marketing influencers.
● Produce and oversee range book lifestyle and studio photo shoots and assure timely delivery of digital assets.
The Single
Freelance Marketer | 03/2021 - 09/2022
● Formulated the brands ambassador program and maintain those relationships.
● Responsible for hand selecting ambassadors that align with the brand.
● Content creation - from concept to execution with ambassadors.
● Organizing and execution of product demonstrations and trials.
● Fostering relationships with future buyers and responsible for getting the product in stores across California.
Simba Helmets
Freelance Marketer | 03/2021 - 09/2022
● Strengthened the brands presence on all social media platforms and grew all channels' following.
● Responsible for hand selecting ambassadors that align with the brand.
● Content creation - from concept to execution with ambassadors.
Boardriders
Consumer Activation Manager Quiksilver | 06/2015 - 12/2020
Quiksilver
Sports Marketing Manager / Consumer Activation Manager | 12/2003 - 05/2020
Athletes, contracts, studio photo shoots, location scouting, events, travel, strike missions, retail, wholesale and grassroots consumer activations, media partner collaborations, media buys, PR, influencer marketing and creation of original content for social and paid channels.
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Athlete Manager | 09/2003 - 06/2015
● Create, produce and manage distribution of athlete seasonal content across brand and social platforms.
● Events, athlete portfolio, manage promo budget and product allocation.
● Identify talent, attend events, post mortem and ROI on events.
● Competitive intelligence reporting.
● Identify and execute domestic and international media buys
● Create and implement athlete and product specific content to populate ecommerce, increase traffic and awareness.
Quiksilver
Athlete Portfolio Manager | 03/2010 - 03/2014
● Coordinate and organize multi-vendor photo and video content shoots in Australia, Tahiti, Europe and Indonesia.
● Oversee timely delivery and posting of digital assets and brand / marketing edits and photos for ecommerce and social platforms.
Retail Activation
West Coast Regional Manager | 09/2003 - 03/2009
● Concept and produce content around live events and athlete + VIP activities. Integrate retail network into marketing strategy and create 'live' activations to drive marketing initiatives on ground level.
● Support, identify and assist athletes and influencers to create independent content that pushes brand objectives in endemic media.
LEADERSHIP & INVOLVEMENT
Education history
No information
Connections
Companies (0)
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