Richard Haffa: Powersports Consultant

I currently bring new perspectives into businesses from dealer and O&M perspective. I am considered a Subject Matter Expert (SME) the field of sales and marketing. I leverage my knowledge and abilities in conducting evaluations, developing sales training, setting-up lead generation marketing campaigns, devising Accessory Department training, Dealer Management software training, Facebook, Google services, and showroom layout and merchandising. I bring a wealth of knowledge and experience along with surefire ways to meet and exceed goals. Here are a few ways I added value to my employer: - Subject matter expert in consulting and implementing evaluations, developing sales training, setting-up lead generation marketing campaigns, devising Accessory Department training, Dealer Management software training, Facebook, Google services, and showroom layout and merchandising. - Substantially improve productivity by increasing company social media footprint on Google and Facebook over 5 times. - Improve the customer views of Google campaign from 4,000 monthly google views to 43,000 within six months. - Increase Instagram and Facebook post reach from 500 a month to 10,653 posts reach a month within six months. - Participate in diverse aspects of advertising including designing ads, handling pricing, marketing and creating advertising programs using Google Analytics and Facebook Insights. - Eliminate errors within the database that showed $6.5M in inventory over an actual of $800k resulting in an 88% decrease in tax liability. - Increase PMA backyard ownership from 45% to 85% within six months by expanding market share and establishing alliances. - Develop a customer purchase process with dealer departments that streamlined the process and led to 100% customer satisfaction.

I am a process driven General Sales Manager keying on employee training to deliver expectations and unparalleled customer service. Developing and managing sales process to increase profit in all profit centers, Here are a few ways I added value to my employer: -Successfully increased the unit volume of the dealership from selling 300 units to 1600 units yearly. Consistently exceed sales each year for 11 years straight by 30%. - Headed a 50% market share of watercraft within a 50-mile radius of six competitors. - Supervised and trained a staff of 5 sales representatives and 2 finance representatives emphasizing sales performance and high standards of operations. - Recommended by the District Manager for a position with BRP because of superior job performance.