Richard Ngo-Tran: Managing Director / Owner in Malibu, CA

Owner/operator of a $20M+ integrated marketing agency centered on brand development, creative engagement and growth strategies for culture and lifestyle products; sold 2014. Brand development and engagement includes brands such as Adidas, AIAIAI, Burton, Converse, Fuse, Herschel, Microsoft, Nike, Nixon, Patagonia, Puma, Red Bull, Spotify, etc.

Developed and managed integrated brand marketing, product marketing, promotions, and communications strategies targeting the music, entertainment and professional markets. Managed business development strategies, B2B and B2C, including traditional sales channel programs, sell-in/thru initiatives, dealer/reseller promotions, and sales support.

Managed the complete product lifecycle in the live sound, recording and DJ space, including product conception, product development, product marketing, and go-to-market strategies. Managed all business relations including brand management, category management, vendor/sourcing relations, product planning, P&L, channel sales, and reseller relations.

Managed the complete product lifecycle in the live sound, recording and DJ space, including product conception, product development, product marketing, and go-to-market strategies. Developed and managed a variety of marketing strategies such as channel development, grassroots, partnership relations, planning & forecast, public relations and traditional.

Developed and managed a broad range of marketing, promotions and sales development programs including alternative, collateral, events, interactive, sponsorships and web efforts. Business development and partnership management included brands such as iVillage, McDonald’s, NBC Sports, Nike, The Home Depot, The Olympics, Unilever, and VH1.

Managed various integrated brand marketing, promotions, and sales development programs through national Viacom media buys, including sponsorships, grassroots, and activation. Business development and partnership management included brands such as AOL, Borders Books, Delverde, Earthlink, Nissan, Pillsbury, Red Bull, and Warner Bros Home Video.