Ronnie Nadal: in Carlsbad, CA

• Designed and developed clean, modern, visually compelling, responsive web sites and mobile application user interfaces for iOS, Android and Windows Phone, applying usability and readability principles to create optimal user experiences. • Created conceptual mockups to visualize layouts, color schemes, typography and navigation structures for web sites, graphic designs and mobile applications. • Managed and provided sliced user interface graphic assets to third party developers for use in programming Directed’s mobile applications, then tested and ensured look-and-feel accuracy and functionality. • Designed promotional web banner ads, custom graphics and other marketing collateral for Directed’s various web sites. • Managed, maintained and updated all web pages, content, images and graphic assets for Directed's various consumer web sites. • Partnered with marketing department to ensure brand continuity on web sites and print collateral. • Collaborated with Digital Marketing Manager on digital ad campaigns for Directed’s Viper and ADS Interlock web sites.

• Created, managed, maintained and launched graphic images, HTML content, Flash and PDF files for new and existing web pages and product promotion web ads on ToshibaDirect.com e-commerce web site. • Wrote and edited advertising copy and content used on web promotion ads and landing pages. • Assisted in development of web page templates, best-practice standards and procedures for ToshibaDirect.com. • Managed, maintained and updated all web pages, content, images and graphic design assets for ToshibaDirect.com. • Created web management process documentation for ToshibaDirect.com. • Collaborated with Toshiba’s external advertising agency to ensure accuracy and adherence to best-practices guidelines for web graphic images, content pages and digital assets.