Rosario Garcia: Digital Marketing Specialist
Rosario Garcia
Digital Marketing Specialist
United States
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Summary
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Activity
Projects
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Work experience
Vionic Shoes
Digital Marketing Specialist | 09/2020 - Current
Maintain the paid media creative calendar ensuring best
performing and seasonally relevant creative assets for paid
ads are available & trafficked flawlessly
• Collaborate with external partners and and manage
agencies on launching new campaigns, creative testing, and monitoring performance to continue the growth of existing
and new campaigns
• Develop robust testing plans that include testing new
channels, creative, and audiences
• Keep a tight pulse on paid channel performance with reporting from Google Analytics
McEvoy Ranch
Social Media and Web Coordinator | 05/2019 - 09/2020
Manage all social media accounts including posting and
community engagement
• Plan, write, and execute all educational & promotional
emails
• Merchandise all ecom products and consistently inspect
and update web pages to ensure their visual appeal,
accuracy, and ease of use
• Report on website performance, customer acquisition and engagement metrics, and sales conversion
Brightmetrics
Marketing Manager | 01/2018 - 02/2019
Wrote and edited creative & technical copy for blogs, case
studies, white papers, webinars, brochures, and email
campaigns
• Designed case studies, brochures, blog banners, and white
papers
• Created and animated product overview and best practice
videos
• Produced social media strategies for Twitter and LinkedIn
Education history
University of California
Bachelor | 2012 - 2015
Connections
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