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Enthusiastic Digital Marketing Strategist with a demonstrated history of working in the Marketing and Advertising industry. Skilled in digital marketing strategy, advertising, conversion optimization, social media management, and customer retention. The intersection of psychology and marketing is what drives me. I love discovering new ways to trigger emotional responses from consumers. 



- Developed organic, paid, and UX strategies for addiction recovery and healthcare businesses with the goal of increasing organic
traffic, leads, and revenue.
- Collaborated across departments (design, development, social media, paid media) and with clients to achieve a cohesive digital
marketing strategy with consistent branding and messaging.
- Facilitated client calls weekly about campaign performance, social media, project updates, and event promotions.
- Performed QA on all deliverables before sending to clients.
- Assembled 30+ email marketing campaigns per month in MailChimp, Pardot, Infusionsoft, and Constant Contact.
- Oversaw the execution of Social media posts and ad campaigns including retargeting ads, implementing Facebook pixels, boosted posts, and reputation management.
- Analyzed keyword rankings and page content for SEO optimization.

Marketing Strategist | Account Manager

- Managed and provided support to multiple digital ad campaigns simultaneously while troubleshooting technical issues both internally and with 3rd party vendors.
- Communicated with Sales and department heads (domestic and international) on programmatic campaign build outs in Google
Doubleclick Bid Manager (DBM), and other 3rd party ad servers.
- Managed over 10,000 retargeting and conversion marketing pixels; creation and implementation on landing pages, and mobile, tablet, and desktop banner & video ads.
- Oversaw the handling, coordination, and upload of creative assets for campaigns with budgets as high as $3 million

Programmatic Marketing Coordinator

- Managed purchase orders and parts inventory for all city police and firefighter vehicles.
- Supervised a team of 7 to 10 employees, delegating projects, ensuring deadlines were always met.
- Spearheaded orientation and accelerated training for new employees.

Police & Fire Vehicle Maintenance Specialist

Find out detailed information about Ryan Smith,  in LAKE FOREST, CA

Ryan Smith: in LAKE FOREST, CA

Ryan Smith

Incredible Marketing

Viant Inc

City of Laguna Beach

California State University Fullerton