Sam Morrison: Director of Marketing in Denver, CO

Drive Retail Marketing initiatives for Long Drink, implementing strategies to enhance product visibility, drive sales, and cultivate strong partnerships with retailers. Spearheaded national retail marketing programs, collaborating cross-functionally for integrated campaigns, resulting in an 80% YoY sales growth in 2023. Executed national shopper programs, leading to 4,000+ new points of distribution and a 125% increase in display activity across major retailers like Walmart, Total Wine, Alb/Sfy, and Kroger. Led development of POS organization. Manage external procurement, warehousing, and fulfillment partners and cutting annual costs by over $200k Forecast, allocate, control, reconcile, and effectively manage a $2 million trade marketing budget, landing within 1% of the budget each year. Led the development and execution of POS materials, aligning displays, signage, and in-store activations with brand objectives and campaign strategies to drive shopper engagement. Owned consumer-facing merchandise store growing sales by 200% YoY through owned and organic channels.

Built and executed brand identity for a new batch cocktail brand, establishing a consistent presence across all marketing channels. Developed the brand identity in collaboration with a creative agency to ensure brand consistency across all marketing touchpoints. Led end-to-end marketing campaigns, surpassing annual revenue goals by 10% in the first year of distribution. Developed and implemented digital marketing (social/email) and PR strategies for demand generation. Identified core sales drivers within accounts to increase efficiencies, speed of service, and profits by over 20% for our customers. Collaborated cross-functionally for P&L growth, achieving consistent revenue growth and profitability.