Samantha Kephart: Social Media Coordinator in Newport Beach, CA
Samantha Kephart
Social Media Coordinator
Newport Beach | United States
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Summary
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Work experience
Gear Patrol
Social Media Coordinator | 11/2018 - Current
-Help grow Gear Patrol’s audience and brand reputation across all relevant properties
-Manage and create content for all social media channels
-Collaborate with cross-functional partners (store marketing, photo studio, merchandising, E-commerce, creative, planning) to intake projects and assign tasks to ensure projects are completed and executed on time
-Communicate status updates and align team/resources as project changes occur
-Manage asset requests for marketing creative from initiation through execution and ensure that assets are ready for launch
-Implement and coordinate Gear Patrol’s social media publishing strategy for existing editorial content, studio and native advertising projects
-Pitch and coordinate social media content across assigned platforms
Jera Foster-Fell
Social Media Strategist (Freelance) | 08/2018 - 12/2018
-Engaged with social media followers on a day to day basis
-Researched new ways to gain followers, how to create more of a community, how to take the online to offline
-Ran errands that vary from grabbing new clothes for a photo shoot, dropping packages off at the post office, picking up items from various locations
-Attended events as well as assist with various photo shoots
-Edited videos and photos for social media accounts
-Assisted with writing blog posts, newsletters, etc.
adidas
Field Marketing Specialist | 08/2016 - 08/2018
-Collected market data, communicated market research to coordinators, and reported/analyzed brand presence in all accounts
-Curated brand experiences thru event management by directing consumer experiences, influencer relations, and brand engagement
-Implemented new marketing campaigns to create strong brand moments, opened retail locations and installed new markets within various vendor accounts
-Built brand awareness and advocacy around the adidas brand, specializing in adidas footwear and apparel
-Lead visual directives with management teams to execute in-store brand marketing such as Point of Purchased displays, signage, and displays to the directives of the adidas brand
-Developed and maintained relationships with staff and management teams at large retail accounts such as Macy's, Footlocker, Champs, Dicks Sporting Goods and Soccer specialty.
-Utilized exceptional communication skills via email and internal company forums in daily communication efforts with a national team of agents and coordinators
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